Google Adwords Pay-Per-Click Marketing

Why paddle your boat when you can get a motor? Pay-per-click advertising is the most cost-effective and efficient way to boost your visibility, make sure prospective clients find you, and ensure that you stand out first among the alternatives.

It's direct! When you put an ad in a newspaper, several hundred thousand people see it, but how many of them are looking for an accountant? Only a small percentage. When you create a Google pay-per-click ad, you are reaching a smaller number of people, but they're all looking for accounting and tax help.

It's local! The internet is a big place, but your campaign will be tailored to your area. You won't be spending money putting your ad in front of people in New York if you're in Texas, only people in Texas will see your ad. You also can tailor your campaign down so that you won't be reaching people in Houston if you're in Dallas.

It's smart! You're not paying for ads, you're paying for clicks. Your ad can show up hundreds of times but if you're not getting clicked on, you're not paying. Bid prices also start as low as 5¢. Say you're paying 5¢ for an ad, you get clicked on 30 times in a month, that means that you're only paying $1.50 for 30 prospective clients.

It's in control! You control how much you spend. You set the limit. If you only want to spend $50 on advertising a month, your ads will run until you reach your monthly budget and then be reinstated as soon as a new month begins. It's that easy.

What You Get...

Local Campaign
We set up a local campaign for you with broad keywords such as "accountant", "taxes" and "CPA" so when someone who lives in your area searches those terms, you'll come up.

National Campaign
We set up a national campaign for you with key phrases like "Seattle accountant", "Seattle Tax Help" or "Seattle CPA" so that, no matter where someone lives, if they enter these phrases, they'll get you.

Keyword Selection and Management
You get a campaign that is tailored to you. When we create your campaign with you, we begin with 2 campaigns, 66 ad groups, and 1,926 words & phrases that are tested to bring results. We'll whittle those numbers down until we have a campaign that adequately encompasses your services and specialties while containing the most key words and phrases possible.

Suggested Ad Copy
You get the benefit of our research. Your ad copy will always be evolving and improving to get you more clicks and therefore more clients.

Bidding Strategies
If you bid high you get higher positioning and more clicks. If you bid lower you get lower positioning, fewer clicks, but potentially a higher quality of visitor. It's up to you, and once you decide, we'll manage it for you.

Landing Pages
There's value in taking your visitors right to content that they've requested. We'll set up your ads to take clients that want IRS help right to your IRS help page. Clients that want QuickBooks help will be taken right to your QuickBooks page. The more direct the path to the information is the more likely it is that you'll get paid.

Budget Management
We monitor your budget and ensure that your money is being used to bring you the most and the highest quality web visitor.

Ad Effectiveness Tracking
You'll always be sure that your ads are working because we monitor them for you. When ads don't perform well, we'll write you a new one.

Constantly Changing Google
Google is always changing and we know that you don't have time to dedicate to keeping up with the constant improvements. We do, though, and you reap the benefit of it. As Google evolves, so will your ad campaign.

Adwords Professionals

As certified Adwords Professionals we provide you with high quality Pay-Per-Click campaign management. Our adwords professionals are experienced in managing Adwords campaigns for accounting firms throughout the United States and have passed Google's rigorous Advertising Professional Exam.

Pricing

This Google Pay-Per-Click Campaign Setup and Management Service is included Free to all our platinum level clients.

Return to What You Get | CPA Web Marketing

"I just wanted to let you know that we continue to be awed by CPASiteSolutions’ service. Here is a report given by our customer relationship manager at our recent staff meeting:

'. . .the web site has received 30 responses, most of which are international inquiries. Approximately 20 percent of these inquiries have turned into business, generating around $12,000 in fees.'

"We continue to receive compliments on the site weekly. In addition, we have cancelled one of our quarterly newsletters (costing us approximately $1900 yearly to produce, process and mail) and are replacing it with the online newsletter. This change will provide our clients with three times as much information at a cost of zero dollars to the firm.

"A side note—I recently received a nice bonus and pay increase (in addition to our annual pay raises that occur May 1). I know part of the increase was due to the success of the web site. Many thanks for improving both the firm’s bottom line and my bottom line!"

Dianna Gatchell
www.mcbrideshopa.com

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