Search Engine Optimization For CPAs

Effective Search Engine Optimization allows you to get your website and accounting firm in front of prospective clients who are searching for help.

But it's not as easy as it once was. If you search for "Accountant" on Google you get over 61 million listings. Even if you narrow your search for "Atlanta Accountant" you still get over 9 million listings.

That means if you want to get on page 1 of the search results your site needs to be better optimized that 61 million other accountant web pages. Now that's a difficult task.

The trick is becoming a big fish in a small enough pond by selecting the right keywords for your firm. Then optimizing your site to those keywords.

Search Engine Optimization is not a one-time project. It requires continual monitoring and adjustments as the market and search engine ranking algorithms change.

Effective search engine optimization requires hours of individual attention each month. That's why the best optimization companies charge from $15,000 to $30,000 a year to keep their client's listings on top.

We provide the most comprehensive search engine optimization services designed specifically for CPAs. This service is included Free to all our platinum level clients.

Here are the 12 steps we do for you…

1. Identify Optimal Keywords
Our search engine optimization expert asks you questions about your firm, niche and local area to help you create a list of optimal search keyword phrases.

2. Optimize Keyword Density
After identifying the optimal keywords phrases we optimize the density and positioning of those keywords on your landing pages.

3. Optimize Keyword Positioning
The positioning of the keywords on the page is also very important. We know how to place your keywords in the "right" places to maximize your search engine page rank.

4. Optimize HTML, CSS and Site Architecture
If your HTML and CSS code doesn't meet the search engines requirements it will not be indexed. The search engines use programs to read the code on your web page. If that code is wrong or contains errors, the search engines can't interpret your page, and your page won't be listed. We double check all the HTML and CSS code on your site to ensure that it meets the World Wide Web Consortium (W3C) strict standards and is optimized for search engine readability.

5. Optimize Site Architecture
Your website must be setup to be crawlable by the search engine spider programs. If your site isn't setup the right way the search engines won't be able to see your whole site.

6. Optimize Page Size
Large pages don't get fully indexed and are often penalized by the search engines. Pages that are too small are also penalized for not having enough content to be helpful to the searcher. We setup your search engine landing pages so they have just the right amount of words, pictures and links.

7. Optimize URLs, Titles, and Meta Data
Domain names, file names, title tags and meta tags describe your site and its pages to visitors and search engines. They need to be relevant, compelling and accurate for your site to rank well in the search engines. We show you how to optimize these key components to your primary keywords so your pages list high in the search engines.

Tip: You want the URL of your pages to be both brief and descriptive. The URL should reflect the site's navigation. URLs of individual pages should give some clue as to what the page is about, so a visitor seeing just the URL will know what they can expect to find.

8. Search Engine Submission
Once we've optimized your site and specific landing pages, we submit your site to all of the major search engines. The submission essentially invites the search engines to come analyze and index your site.

9. Pay-Per-Click Campaign Setup and Management
A paid inclusion campaign is a great way to make your site immediately available in the major search engines at a cost per click. It is a good idea to use a combination of organic search strategies and engine sponsored paid inclusion, paying for the search terms that you feel are most relevant and for which there is too much competition to be well placed in an organic search.

10. Building Link Popularity
If a well known "popular" website links to you, then the search engines considers your site to be relevant and adjusts your ranking upward. Building a network of in-bound links takes time and patience but the payoff makes it worthwhile. We help you get your site listed in the most popular directories like Yahoo! Directory and Open Directory then focus on Accounting and Tax Directories.

11. Creating Local Directory Listings
The search engines are going local. That's great for accounting firms who are looking for clients in their area. We enter your site into the major local directory listings like Yahoo! Yellow Pages, Local Yahoo! Search, Local Google Search, and CitySearch.

12. Consistent Monitoring and Continual Improvement
Search Engine Optimization is a long-term project that requires continually adjusting keywords, links and content. Each month we send you a report showing you how your keyword phrases rank on the major search engines. Along with the report you also get our recommendations on how to continually move up the list.

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