Take Your CPA Website to the Next Level

Sample Video

When people find your site, they want to know 3 things right off the bat:

1. Will I like you?
2. Can I trust you?
3. Are you competent?

If your website quickly answers these questions, good for you. You've put prospects at ease and helped them feel comfortable enough to explore your site.

But if nothing on your home page lets them know how likable and capable you are, then your prospect won't have the confidence to find out more - much less contact you.

Video Converts Better Than Text and Images Alone

The absolute best way to answer these three core questions is to have a video about you and your services clearly accessible on your landing page.

In fact, video landing pages generate 4 to 7 times higher engagement and response rates than static image and text landing pages. (SearchEngineWatch, February 2010)

Why is video so effective? It's not solely because of the information you provide in the video. It's more about the impression your video makes about your personality and other traits.

Humans have the ability to make quick and often accurate judgments about others based on...

• what they look like
• the clothes they wear
• their facial expressions
• their tone of voice
• the words they use

In just 30 seconds of observing someone, you get a good sense of whether you like them. And short of meeting in person, video is the number one way to let prospective clients do this privately, getting to know you and evaluating whether you're a good fit for them.

If they like what they see, they will feel comfortable enough to pick up the phone and schedule a face-to-face meeting. In fact, many visitors actually need this assurance in order to call: 76% of business owners recently indicated they wanted to have a sense of an accountant's personality before contacting them for the first time.

A Promotional Video Leads to a Bigger Bottom Line

Consider this amazing statistic: 1 in 5 people who view your video will give you a call. (BIA/Kelsey User View Study, February 2010)

Let's assume just 20 people see your video in a typical week. That's 4 calls from prospects per week, 16 per month, and 208 per year.

Then let's project that just half of those 208 become clients. If each client brings in $500/year on average, that's $52,000 per year in additional revenue - all just from having a one-minute video on your landing page.

Video Matters on Google

Are you frustrated that your site doesn't show up on the first page of Google when folks search for a local accountant? We don't blame you. After all, if you're not on the first page of search results, you won't get many visitors looking "blind" for a CPA.

You may have heard of SEO, or search engine optimization. SEO is the steps you take to get your site listed higher in the search results. SEO is effective and important - but it can be time-consuming.

Believe it or not, having a video on your home page is like a shortcut to getting on the first page of Google - a way to do SEO much more quickly. That's because...

Your firm is 50 times more likely to appear on the first page of Google with video on your webpage. (Forester Research, January 2010

The Age of YouTube

It's also not all about Google anymore, either. Incredibly, YouTube is now the world's second largest search engine.

Millions of people now search on YouTube for products and services. So if you have a video on YouTube, you're potentially reaching hundreds of additional searchers in your area.

• Making Your Video
• Distributing Your Video
• Why Mobile-Ready Matters

Get Your Promotional Video

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