8:00 am - 8:00 pm EST Monday - Friday
Call Us Toll-Free (800) 896-4500
© CPA Site Solutions 2013
When people find your site, they want to know 3 things right off the bat:
If your website quickly answers these questions, good for you. You've put prospects at ease and helped them feel comfortable enough to explore your site.
But if nothing on your home page lets them know how likable and capable you are, then your prospect won't have the confidence to find out more - much less contact you.
The absolute best way to answer these three core questions is to have a video about you and your services clearly accessible on your landing page.
In fact, video landing pages generate 4 to 7 times higher engagement and response rates than static image and text landing pages. (SearchEngineWatch, February 2010)
Why is video so effective? It's not solely because of the information you provide in the video. It's more about the impression your video makes about your personality and other traits.
Humans have the ability to make quick and often accurate judgments about others based on...
In just 30 seconds of observing someone, you get a good sense of whether you like them. And short of meeting in person, video is the number one way to let prospective clients do this privately, getting to know you and evaluating whether you're a good fit for them.
If they like what they see, they will feel comfortable enough to pick up the phone and schedule a face-to-face meeting. In fact, many visitors actually need this assurance in order to call: 76% of business owners recently indicated they wanted to have a sense of an accountant's personality before contacting them for the first time.
Consider this amazing statistic: 1 in 5 people who view your video will give you a call. (BIA/Kelsey User View Study, February 2010)
Let's assume just 20 people see your video in a typical week. That's 4 calls from prospects per week, 16 per month, and 208 per year.
Then let's project that just half of those 208 become clients. If each client brings in $500/year on average, that's $52,000 per year in additional revenue - all just from having a one-minute video on your landing page.
Are you frustrated that your site doesn't show up on the first page of Google when folks search for a local accountant? We don't blame you. After all, if you're not on the first page of search results, you won't get many visitors looking "blind" for a CPA.
You may have heard of SEO, or search engine optimization. SEO is the steps you take to get your site listed higher in the search results. SEO is effective and important - but it can be time-consuming.
Believe it or not, having a video on your home page is like a shortcut to getting on the first page of Google - a way to do SEO much more quickly. That's because...
Your firm is 50 times more likely to appear on the first page of Google with video on your webpage. (Forester Research, January 2010
It's also not all about Google anymore, either. Incredibly, YouTube is now the world's second largest search engine.
Millions of people now search on YouTube for products and services. So if you have a video on YouTube, you're potentially reaching hundreds of additional searchers in your area.
Take a look at this example of a CPA video on TaxSavers Inc.'s home page:
It's surprisingly inexpensive to add a professional video message to your site.
If you were to hire your own videographer, it would cost you at least $2,000-3,000.
However, if you sign up for a video through us, you get a powerful, professionally produced 60-second video message added to your site for just $649.
We also submit your video to Google Places, Yahoo!Video, YouTube, and MetaCafe at no extra cost.
To learn more about our video program, check out these details:
Just fill out the form below and one of our webmasters will be in touch with you within 1 business day.
(We'll spend hours on it so you don't have to.)Try Us for Free