Distributing Your Video

Getting your 60-second promotional video on your website is a great first step - but you shouldn't stop there.

One of the biggest advantages to making a video is that it can help your website show up when people search for an accounting firm in your area. Once we distribute your video to all the major sites and to an optimized Video Profile Page, it's much easier for potential clients to find you.

Where Do We Post Your Video?

Your video is easy to find - we distribute it to all the major video-sharing sites, including:

• YouTube
• Google Places
• Facebook
• Twitter
• Dailymotion
• Metacafe
• And more

We also post your video on a professional Video Profile Page with a description of your firm, a map and driving directions, and a place for reviews, ratings, and social media sharing.

This page is optimized for search engine discovery to build your audience and give your video and business even more exposure.

Here's an example of a Video Profile Page for a Copy Center in East Atlanta:

The "Secret Sauce" to Getting Your Video Noticed

We also provide information that helps your video get discovered. It's all about the meta tags...

Metatags are the information about your business and video that helps search engines find you and your video. Here are the metatags we use:

• Title. The title is very important. We use Business Name + Category + Location (Joe Smith CPA Taxes Evanston IL).
• Short Description. In the Short Description, we succinctly describe your business and use the term "video." For example, we might say, "In this video, learn why Joe Smith CPA offers the best tax preparation services in Evanston."
• Description. This is simply a longer description.
• Tags. Tags are nouns and phrases that a person would likely use to look for your site and/or video. For instance, what words would you type in to a search engine to look for an accountant in Evanston, IL? Perhaps "CPA Evanston," "tax prep Evanston," or "Evanston accounting."
• SEO File Name. We use the name of your business and your city or town.

Once the metatags are filled in and your video is posted to our list of major sites, your website is 50 times more likely to get noticed by prospects. That boost can make a huge difference in your efforts to bring in more clients.

Burn DVDs, Too

What about your clients who aren't so Web savvy? How do you market your services to them?

Simple: with a DVD.

If part of your clientele - or your targeted prospects - are just not comfortable going online, you can still reach out to them with your professional video.

Once your video is complete, you get a video file that you can easily burn to a DVD. (Most computers allow you to do this with a couple clicks of the mouse. If you've ever made a CD of your favorite music for a friend, then you know how.)

Here are some ways to use the DVD to market to potential clients:

• Play a DVD in your office waiting room
• Bring the DVD to conferences and meetups; play it at your booth or table
• Send them out to prospects in a direct-mail campaign

Get Your Promotional Video

Just submit your name, firm, and website address, and we'll get started on an eye-catching video for your firm.

More on Video Marketing

• Benefits of Promotional Video
• Making Your Video
• Why Mobile-Ready Matters

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