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A blog provides a way to speak directly, openly, and honestly with your clients. It helps give your firm a personality, and makes it easy for prospective clients to relate to you. They get to know you... and they trust you even before meeting you in person.
Prospective clients need a certain level of trust before they're comfortable picking up the phone to schedule that initial meeting.
Search engines love unique and recently updated content on
websites. You improve your site's relevance and authority rank when
you consistently add new content to your site.
This means your site ranks toward to top of the search engines when business owners search for an accountant in your area. Which means your website gets more visitors who are looking for accounting services. That means you get more calls, appointments, and clients from your website.
Your blog comes with an RSS feed. This allows clients and prospective clients to keep up-to-date with your posts.
It's just one more way to connect with clients and keep the connection fresh.
(We'll spend hours on it so you don't have to.)Try Us for Free