Websites for Accountants
5 Tips for Redesigning Your Website
Thinking about redesigning your website? Here’s how you can build a better accounting website for your CPA firm using these 5 tips from CPA Site Solutions.
1. Keep your primary goal in mind. When redesigning websites for accountants the goal is to get more visitors and convert them into clients. Any design decisions you make should be based on getting results for accounting firms like yours, not just because you want a fancy new website or feel like you need to keep up on the latest web technology.
2. Keep what works and get rid of what doesn’t. All accounting websites have pages and links that are visited more often than others. Figure out which pages and links work best at getting people to visit you firm’s CPA website and make sure they are incorporated into the redesign.
3. Invest in quality content and make sure there’s a strategy in place to add more. When it comes to websites for accountants, blogs, newsletters, and articles are the best way to attract visitors and keep them coming back.
4. Convert visitors into clients. When visitors arrive at your firm’s accounting website don’t miss an opportunity to get their contact information by using “calls to action” and making the most of landing pages.
5. Measure your progress. The goal when redesigning websites for accountants is to get more visitors. But how do you know your firm’s accounting website is getting more visitors? By using website analytics. Website analytics helps your CPA firm determine how well your accounting website is working at converting visitors into clients by letting you know how many people visited your website, how long they stayed, and how they got there.
As a CPA firm, your accounting website is an important investment in your firm’s future. Make it deliver results for you.
Call us at 800-896-4500 and get started redesigning your website today.
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