You have a blog and have thought about writing topics. Still there are times when you need a fresh perspective. Here is a way to leverage the pool of your clients needs along with making your CPA website blog even more interactive.

Get Writing Ideas. Regular visitors to your CPA website, both clients and potential, are a great resource of ideas. Requesting ideas from them on what they want to hear about is a great way to leverage that resource.

Writing Feedback Direct from Your Clients

Free Blog Writing Ideas. Skribit is a free solution that can be integrated within your CPA blog by just signing up. Any reader is able to type in suggestions that you translate into a blog post.

Website Integration. You can customize how the widget or feedback box displays on your CPA website. After making your choices, copy and paste the code. The code needs to be inserted into each blog post, just like the comments box (see link for how to insert the code).

Sidebar or Suggestions Tab. You get the choice of a sidebar display or a suggestions tab. The sidebar display actually shows at the bottom of your post. Most readers won’t fail to see it. The suggestions tab is off to the side and could be missed however it also is less obtrusive.

Just like what type of background color, text color, or font which way to display the widget is up to you. You do get a visual preview making it easier to decide.

More Ideas. See what other CPAs are writing about. Try tweaking what another blogger is talking about to your own audience or brand. Skribit also has a section full of random suggestions made by other members to pull from.

Skribit helps to leverage your particular audience while also allowing for a bit more interactivity. Visitors like to a chance for website interactivity. Giving that to them helps expand your audience and, ultimately, your client base.

Have your own experience about interacting through your CPA blog? Send a comment below and remember, you comment, we follow.

Here at CPA Site Solutions we recently made blogs available. This means that any accountant can have a blog on their firm’s website. Although we went over some strategies and benefits, a blog is an ongoing task.

This means that we need to find material that will work with our audience on a continual basis. In other words we have to keep asking ourselves, what can we write about? This may sometimes seem like a daunting task.

Once you build a few places to reference for inspiration, it becomes much easier. One of the easier ways to build some references is to look at what other accountants are blogging about.

This doesn’t mean that you have to copy what these other blogs are writing about. What it does is give you ideas, a spark to your own creative process. (To make it easier to get an idea of what this means lets take a look at a couple of blogs.)

Some accounting blogs will write about what they do in terms of advice in a straight forward manner. If you work with helping clients start a new business you might offer some general advice on the topic.

This type of advice, although given freely on your blog, actually serves as bait for those needing more specific information. As you get your site in front of more people then this bait can gradually lead to people coming to your door.

You can also take a look at what is happening in the news for the week. These economic times offer all kinds of need for help or advice. Take some news on how US Small business funding is getting drier. What kind of advice could offer those starting a small business with this in mind?

There are other accounting blogs that will have fun with everyday photos. Consider this one that weaves in what is happening in their life with accounting advice. This can offer both an inviting perspective as well as practical information.

The more that your clients know you and what you do alongside the practical information that you offer to them, the easier it is to include you in conversations. The conversation a client might share with a friend might be about the recent fish he saw you catch on your blog.

That same friend might actually just happen to be looking for an accountant. Your blog then will have indirectly translated in a possible new client by being referred to in a conversation that might not have otherwise taken place had it not been for your blog.

More often though what you write about will help your accounting firm build a solid reputation on the internet. In the end the small amount of time you spend looking at the news and other blogs, will translate into great ideas you can use.