An RSS feed keeps a stronger bond with clients.

The wide variety of content on our accounting websites is a key reason our accountants have a year-round connection to their clients.

But we want your clients to get the full benefit of these articles and posts.

Now, with our new service improvement, they do. Clients receive updates of newsletter articles and blog posts – which means you have an even stronger bond.

RSS Feed with Newsletter and Blog

Your Client Newsletter and Blog now include an RSS feed.

RSS, which stands for Really Simple Syndication (sometimes given as Rich Site Summary), is an automated way to deliver updated web content.

More and more people get their news and updates through RSS these days. It’s convenient – you read all the latest headlines from your favorite blogs and websites in one place.

How Does RSS Work?

Clients subscribe to an RSS feed by clicking on the RSS icon, which takes them through the steps of subscribing.

When clients visit your newsletter and blog pages, they see these icons:

RSS Feed Icon on Newsletter Page

RSS Feed Icon on Blog Page

When they do, this page pops up, asking them how they want to receive the feed:

Once clients click on the icon, this box comes up. (Click on the image to enlarge.)

When they fire up their reader to get that day’s news, they see the latest headlines and teaser text from your newsletter and blog.

A feed of CPA Site Solutions's blog in Google Reader. (Click on the image to enlarge.)

They read your updated content along with the other online publications they subscribe to – the New York Times, CNN.com, and so forth.

Let Your Clients Know

Let your web-savvy clients know they now have the option to subscribe to your newsletter and blog with RSS.

They enjoy all the latest firm news, useful tips, and financial articles…

…and because RSS automatically delivers updates to your clients, you make the most of your high-quality content – and enjoy a stronger bond with clients.

If you have any questions about how your clients use the RSS, give us a call at 1-800-896-4500 or email support@cpasitesolutions.com.

Do you subscribe to any websites with RSS?  Do you find it a useful way to get the latest news? Share your thoughts in the space below.