CPA Websites Marketing Tips

Creating Seminars within the Seminar Registration System

Offering seminars can be an invaluable marketing tool for your accounting firm. Your website from CPA Site Solutions includes a Seminar Registration System that makes creating a seminar offer page very easy and straightforward; here is a quick breakdown of the process.

Adding a seminar page to your site. First you need to add a seminar page which can be done in moments. The real key in this part of the process is picking a great title for your seminar.

You want something that says briefly what the seminar is about while also attracting a reader’s attention. If you have a title like “Quickbooks Seminar” it might not be as effective as “Efficiently Recognize and Fix Quickbooks Mistakes.”

Use a very short description about topics covered and solutions discussed in your seminar.  The specific details that solve problems serve to catch and hold a reader’s interest.

Add a PayPal email account for a Pay Now Button. Have a PayPal account? Add the email associated with that account in the seminar creation process. This will add a “Pay Now” button that users can click on to pay for the services right away.

Seminars bring in new clients. Offer tips or a hands-on class on popular software such as Quickbooks. Seminars can establish you as an expert with new clients and solidifies you as a trusted resource for those who do.

Seminars as alternative revenue stream for  your firm. Decide on an appropriate fee for the seminar being offered. Charging a fee not only compensates you for your time but establishes the value of your seminar for attendees.

Still need a bit more inspiration? Check out the Morowitz and Company’s website that is currently using the Seminar Registration System to see an example (and also a high value seminar offering):

Morowitz and Company Seminar Page

Have some experience working with the seminar feature? Send a comment and you may see it in a future blog post.