Use Facebook and Twitter? You Can Display Both on Your Accounting Firm’s Website.

Do you have a Twitter and/or a Facebook account (click the links to see previous postings on each if you are unfamiliar with these services)? Would you like to add content from these services to your accounting firm’s website, or just let people know that you have a presence on these social media sites? Here is a short and quick way to make have these tools work within any website hosted by CPA Site Solutions.

CPA Site Solutions Twitter Profile

Twitter and Facebook make it easy to share content from within their networks. They do this by providing code that can be integrated within any website page.

Twitter Badges and Widgets. Twitter has a profile widget that displays your most recent Twitter updates on any web page.

login to your Twitter account and click on the Goodies link at the bottom of any page.
Choose Widgets.
Select Widgets for My Website.
Click on Profile Widget.
If you click on Appearance or Dimensions you can change them from the default.
Click on Finish and Grab Code if you like what you see.
Copy and paste the code.
Email that code to your CPA Site Solutions Account Representative or to support@cpasitesolutions.com with a request to place the code on your website. Be sure to include where which page and where within that page you would like the profile to appear.

CPA Site Solutions Facebook Fan Box

Facebook Profile Badge. Facebook has a profile badge that allows you to include the stream of updates including your fans. What is nice is you have the option to not include these if you want and have a very simple profile added to your accounting website.

Login and go to your firm’s profile page (not your personal Facebook page).
To the left below your profile image should be “Add Fan Box to your site.” Click on this.
Decide if you want to include stream, include fans through check box.
Under “Choose where to add the widget” click on other.
Copy and paste the code.
Email that code to your CPA Site Solutions Account Representative or to support@cpasitesolutions.com with a request to place the code on your website. Be sure to include where which page and where within that page you would like the profile to appear.

Using either or both of the widgets offered by Twitter and Facebook is a great way to add some regularly updated messages (via the widget) to your accounting website. It also gives regular and potential clients another way to interact with your firm.

Where you place these is up to you of course but the Contact Page is a popular area to have these. If you want further suggestions or have any questions give us a call at 800-896-4500 or email support@cpasitesolutions.com.

Have your own story about using Twitter and Facebook? Send a comment.

Using Facebook and How It Can Benefit Your Accounting Firm

We recently wrote about using Twitter with your accounting firm’s website. The benefits of using Twitter can be leveraged further by creating a Facebook account for your firm.

Facebook's Website

As with Twitter, using Facebook can help towards improving your companies online image and attract new clients. The more information and ways you have for people to find and view your online presence, the more potential clients you can reach and current clients you can retain.

Once you create an account with Twitter there are many different ways to use it. The following are only a few suggestions to get started.

Start a group or fan page.
As with Twitter you can update on what your accounting firm is doing. The difference with Facebook is you can supply a lot more information.

Photos, events, video and more can be leveraged to give not only information but also your firms online image. This work can create trust in users or in potential clients.

Post Upcoming Events. These can include webinars, conferences and other engagements or programs your accounting firm will either be hosting or attending. If you use CPA Site Solutions Seminar system on the firm’s web site then you can add details about this as well.

Update Your Page Regularly. The more you update your page with helpful information and tips, the more users will find you a resource and talk about your accounting firm. You can link directly to the blog that CPA Site Solutions offers every website from Facebook or post a short description with further details.

CPA Site Solutions page on Facebook.

Engage Your Readers. Viewers will know if you’re engaged with the page and respond in kind. This helps develop trust and long term recognition of your firm.

Guide Your Online Image. The ultimate goal of using Facebook is to communicate with current clients and attract new clients. When you answer questions from users, post announcements, job openings, and share what your firm is doing an ongoing relationship is established. This relationship can pay off later in spades when you need to respond to both positive and negative events that may occur within your firm or the industry as a whole.

The social body of the Internet has a life that it is good to keep in touch with especially regarding your accounting firm. If your accounting firm establishes an ongoing relationship now via social avenues like Facebook and Twitter then it becomes that much easier to not only engage that social body but help guide it in a positive direction.

Have some of your own experiences regarding Facebook? Send us a comment, we would like to hear from you.