Our Local SEO Service helps you dominate the search engines.

CPA websites are a vital feature of a firm’s marketing strategy. Without a website, a CPA firm misses out on scores of potential clients.

But what if your website doesn’t show up on the search engine results pages (SERPs) when folks search for an accountant in your area?

If that’s the case, you may need some targeted search engine optimization (aka SEO).

With our Local SEO package, your website can list higher in the search engines – ideally on the first page, or even in the first few results. Which translates into more calls from high-quality prospects.

Our SEO Offer

Our Local SEO services include something called on-page optimization. This involves crafting the meta tags and page content to be as friendly as possible for the search engines (Google, Yahoo, and Bing).

When you sign up with Local SEO, we also submit you to 96 online business directories. Because each listing uses the same information for your name, address, and phone number, Google places greater trust in your website, which also gets you a higher listing.

And so you can track your SEO’s effectiveness, we install Google Analytics. Analytics reports help you determine how many visitors you’re getting to your site and whether they’re converting to clients.

Why “Local”?

It’s true – you’re competing with numerous other accountants for clients. But on the upside, you’re only competing locally.

When someone searches for a CPA, they don’t just put “CPA” in the search box. They look for a CPA in their city or region.

We submit your firm to Google Maps (aka Google Places) which means that any geographic search with a keyword (“Burlington VT bookkeeper”) is nearly certain to return your listing at the very top of the page. (It’s not hard at all to get you listed in the top 7 when you live in a smaller town. Getting into the top 7 in New York City isn’t as sure a bet.)

You're likely to place within these top 7 listings when we submit you to Google Places.

Examples

Ednomics Financial LLC is a great example of a site that shot to the top with our Local SEO Service. Because the firm is in a less populated area (Bloomington, MN), they got excellent results on several keywords.

Eric Hodgeson‘s site was a bit more difficult because of his location (Houston, TX). But with our SEO work, he’s now the fifth listing for “houston tx accounting.”

We Do It for Less

You can spend $1,000 to $2,000 per month on SEO services. But you don’t need to.

Most of the on-page SEO work is done in the first few weeks. That’s why a subscription rate for SEO doesn’t make sense.

We charge a one-time fee – and we price it low at $499.

Here’s How to Sign Up

If you’re ready to show up on that coveted first page of search results, consider our Local SEO Service. It makes a big difference when you’re looking for new clients. Sign up here.

Don’t hesitate to call our webmasters if you have questions about SEO – 1-800-896-4500. Or email us at support@cpasitesolutions.com.

Websites for accountants are a fantastic way to get noticed by your prospective clients.

But you don’t just want prospects. You want clients.

How do you make sure your prospects become your clients?

Google Analytics – Free and Easy

Google Analytics might sound intimidating, especially for those less technical. But it’s actually a very easy tool that can help you determine whether your site is converting prospects into clients.

Google Analytics makes detective work on your site fun and easy - and profitable.

Once you embed the code on your site – just a matter of pointing and clicking – you can start to take advantage of Analytics’s reports, graphs, site overlays, and many other features.

Analytics helps you gather information on…

• what keywords brought folks to your website

• how they navigate through your site

• how they go from a casual visitor to filling out the contact form

The Importance of Getting to Know Your Clients

The Wall Street Journal‘s article about conversions named “getting to know your clients” as one of the three most important steps you can take when converting prospects into clients.

Even small tweaks to your site can help. For instance, maybe you learn that visitors leave your site altogether after clicking on your “About Us” page. This is a strong indication that this page is not doing its job. Maybe you need to add some pictures, bios, and friendly language to this page. (And we can help you do that, of course.)

Once you delve into the data about how visitors are behaving on your site, you have a much clearer sense of what works and what needs to be refined.

It helps you make the most of your website – turning your monthly subscription rate into a smart investment.

Integrate with Google Adwords

If you want to take your marketing to the next level, consider employing a Google Adwords campaign. When you do, Google Analytics comes bundled with it – allowing you to measure the effectiveness of your Pay-Per-Click (PPC) ads.

Platinum clients get a PPC campaign fully set up and monitored by our certified Google Adwords professionals. They also get the power of Google Analytics set up on their site, as well as expert coaching on how to use the various features and interpret the data.

Free for Anyone

Google Analytics is free for Gold and Silver clients, too. Simply sign up on google.com/analytics, get the code, and send it to us. We’ll put it on your site.

Start Making New Clients Today

Google Analytics is a powerful tool that helps you ensure visitors aren’t clicking away from your site prematurely.

If you have any questions about Analytics, give us a call at 1-800-896-4500 or email support@cpasitesolutions.com.

If you’d like to extend your marketing efforts into Google Adwords, sign up for our Platinum-level service. You get not only a targeted PPC campaign, but also coaching for your Analytics data. You can upgrade by calling 1-800-896-4500 or emailing support@cpasitesolutions.com.

Don’t have a website yet but ready to dive in? Sign up for our website service and receive the first 60 days free.

Any CPA website hosted by CPA Site Solutions has access to website statistics via the Webalizer. These stats give you reporting on such things as how many visitors you are getting to your CPA website. Google also offers reporting via Google Analytics. You now have access to adding Google Analytics code directly to your CPA website within the Site Manager.

Why Use Stats. Seeing what traffic comes to your CPA website helps you interact more with potential clients. For example, not everyone comes to your accounting website from the homepage. Website stats gives you a chance to see what website pages a visitor came in on, how long they stayed, and where they go next.

Responding to Stats. Having website stats gives your accounting firm a chance to respond to visitor habits. Your have the potential to keep visitors longer by making changes to pages that have a high “bounce rate.” Visitor reports lets you know which pages visitors are leaving right away and which pages retain visitors longer.

Free Analytics. Google Analytics is free, see a previous blog post that gives more details. You also have the website analytics from the CPA Site Solutions Webalizer.

How to Add. There is now a video and screen shot walk through in the help section. Each shows just how to add the code you get from Google directly to your accounting website.

Best Practices. Viewing your accounting website stats is addicting. You get to see exactly what visitors are doing and how many are coming. You really won’t get a good idea of trends until you let the data go for a number of months. After some time passes, get a much better idea of averages and make more complete and informed decisions.

Do you already use accounting website statistics? How has it worked to improve your own website? Send a comment below.

When set-up and used in the right way your accounting firm’s website can be a tool to generate more clients and stand out from the competition. CPA Site Solutions now offers, for a one-time fee, local Search Engine Optimization for your accounting firm. Here is a breakdown of exactly what that means and how it can be used to bring your firm’s website to the next level.

What is SEO? SEO (Search Engine Optimization) consists of a series of steps to make your accounting firm’s website stand out with the Search Engines. Although some may target the Search Engine results at a national level, the majority of clients usually come from the local area.

Get Listed

Get listed with major search engines and local directories. Your accounting firm’s website is immediately listed with all major local search engines and directories, including Google Local (Google Maps), Yahoo Local, Bing Local, Yellowpages.com and over 90 other partner sites. This saves you time in not only knowing which local directories are best to use but also the process of getting listed and validated.

Changes to your website. The new service targets the local area specifically in a number of different ways. There are changes made with your accounting firm’s website and you are coached on what exactly to change.

Google Analytics set-up. Google Analytics is a powerful tool to use with your accounting website as it gives you specific information regarding where users are going and what they are doing while on your site. You can use the data to find out what information is popular for users, how to make that easier to find and presentable. This gives you a high level way to find new ways to bring more potential clients to your firm’s web site.

Google Analytics Interface

Instruction and coaching. Years of expertise is at your fingertips in terms of instruction and coaching.  Everything from how to change your accounting firm’s website to how to read and understand generated reports from Google Analyics is presented to you via one on one contact.

The coaching gives you a chance to ask questions until you understand what is being presented. Once you understand you can then use that to make sure your website stays ahead despite the ongoing changes to everything on the Internet.

This service is at a one time cost and so available at every service level. If your interested give one of our account managers a call at 800-896-4500 to answer any questions. Alternatively you can fill out the sign up form.

If your interested in having a Pay-Per-Click Campaign set up for you try the Platinum level of service for any accounting website hosted by CPA Site Solutions.

Sign up for Google Analytics

Google Analytics is free and, when used effectively, can keep your accounting firm’s website as an ongoing tool to understanding potential clients. Here is a quick breakdown of the potentials behind Google Analytics.

Having a tool rather than just a website. How you use your accounting firm’s website can make the difference between just having a website and having a tool to interact with potential clients. When you use this tool effectively you can gain more clients.

Use your creative energy wisely. How you change your website can be guided by understanding why users are coming to your website and where they are spending most of their time. Expanding the content that draws users in the first place and making these pages easier to access leverages your website as a tool.

This sort of interaction is key to making sure that your website improves according to feedback from those who use it most. This type of feedback is freely available when you sign up and use Google Analytics.

Google Adwords. If you are a platinum level client then we have already set Google Analytics and linked it directly to your Adwords account. This allows you to pick out the highest performing ads and get rid of those that don’t perform as well.

The most page views. You can see which pages draw the most traffic from the Top Content report. If you notice that people are coming to your seminars page then making this as a top level navigation makes it easier to find.

You also have feedback that offering more seminars gains you more users and potential clients. If users are not coming to your firm profile page as much then you can change it to be more appealing. Alternatively you can make it a sub navigation of the welcome page so you can have more room for the seminars page that is pulling in traffic.

Google Analytics Interface

Compare month to month. What users do changes over time. You can look at month to month traffic and get a better idea of the potential changes. This gives you time to respond with content or changes to your website that reflect those changes.

Over 80 customizable reports. There are over 80 customizable reports available. You can drag and drop to change what type of data you want and how it is displayed.

Signing up is free. Signing up for Google Analytics is free and there are great documents that support how to use it. There is a lot more information to how to use it, look for future posts on tips and suggestions.