Boston, Ma Local Listing Results

Getting started is easy. In fact… your firm’s website may already be listed. First, log into your GMail account. Don’t have one? Got to gmail.google.com and get one.

You just need to login directly to your email account.

Now… go to maps.google.com and look up your city. Then try to find your accounting firm’s website. If you are already listed skip the sign up process and “Edit” your listing. Search a couple of ways to be sure, a double listing can be a real headache. Try finding yourself by your business name and your domain name.

If you can’t find yourself you need to sign up here:

Editing the Listing:

As a part of the sign-up process… or if you are already listed and choose the “edit” option (remember… you must be signed in as a Gmail user or into your Workteam Collaboration Suite in order to see the edit option) you will be prompted to provide a lot of business details. You will be amazed at the amount of information Google will want. Fill it out completely.

There’s a few niceties to keep in mind when editing up your Google listing.

• Use common business names, not official ones that no one would recognize.
• If you can do so logically, integrate keywords and/or phrases that people would be searching for Like “CPA”,”Accounting”, or “Tax Preparation.”
• Include a physical location, not a mailing address.
• Include an Email address, but don’t use a personal one. You WILL get spammed there, so use a generic Email.
• Lastly include a short description.

The more information we give our searchers, the more likely it is that they will be happy with the results. Do it right. Take the time to enter your business hours, and upload a picture of your building, your staff, and/or yourself.

Now don’t go running off to start quite yet… Before Google will accept your sign-ups or edits you need to be able to claim your business.

Claiming Your Business

Once you sign up for a Google Maps account, or if you edit the business details, you will be required to “claim your business”. Google needs to verify that you are authorized to make changes to these listings.

The only way they will allow this is if you have them call you at the currently listed business number or mail you at the postal address on the current listing. Give them a verification method that will be answered.

Google won’t list you or allow your edits if they can’t verify. You can’t verify by phone, for example, if you have voice mail. The phone verification system is automated, and it can’t navigate voice mail. If you don’t have dependable live reception on your phone line you’ll have to verify by snail mail.

Once this is done Google will verify your changes and send you a user PIN by mail. You can use this pin by logging into your Gmail account, going to your Business Dashboard and entering the pin.

Once Google verifies that you are a legitimate business they will add you to their small business listings. This will include a map note on Google Maps and, more importantly, a listing in Google Local Search. This will take some time. Keep in mind this one great truth in all things Google… Google is SLOW.

Now it’s time to get started. Review the post on why local search is important in this series along with this one. Then log into Gmail and do it. Once you get listed the next thing you need to do is work on your rankings, and we’ll talk about this more in a few weeks.

Have any comments about the process of getting listed? Let us know we would love to hear from you.

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