You can now include an easy to update blog on your CPASiteSolutions website. The next time you log into your SiteManager you’ll see the new blog page in your “Add Page” menu.

A blog allows you to speak directly, openly and honestly with your clients. When prospective clients and staff members can relate to you through your blog posts, they’ll get to know you and trust you before ever meeting you in person.

The personal relationship you establish through your blog gives you a competitive advantage over other firms in your area. By differentiating yourself through your blog, you’ll stand out from the competition and earn the trust of potential clients. You’ll establish a personal relationship with your readers in advance of their visit to your office.

What’s more, a dynamic and frequently updated blog will help improve your site’s rank in Google and other search engines.  Search engines like Google love unique and frequently updated content on websites. By consistently adding new content to your site through your blog, you can improve your site’s relevance and authority rank.

This means that your site can appear toward the top of the search engines when business owners search for an accountant in your area. As a result, your website gets more visitors who are looking for accounting services. And getting more visitors means means you’ll get more calls, appointments, and clients from your website.

Adding the blog to your site

It’s easy to get started blogging on your site.  You’ll find the blog under the Add Page menu in your Site Manager. Just add that page and arrange it in your SiteMap as you have any other new page on your site.  If you don’t see the blog as an option in your Add Page menu, just give us a call at 800-896-4500 and we’ll migrate your site to our newest hosting system and make the blog available to you.

Once you’ve added the blog, you can post to it anytime by logging into the SiteManager and clicking on the blog page in your Site Map. Then you can simply click “Add Blog Post” to start writing.

Every new post will automatically appear on your blog page, and bump the previous post into the list of Previous Posts that appears to the right side of your blog.

For an in-depth walkthrough of adding, using and managing your blog, check out our Blog Help.