It isn’t enough just to have a CPA website and a blog, you need visitors and regular readers. You can get more readers by submitting your blog to blog directories and you can help your CPA website traffic by commenting upon other blogs.

Helpful Comments. When you write a blog, it is fun to get comments from readers. A good example is like the one recently from Reesa at Account Ability. Reesa had commented upon the CPA Site Solutions blog post about free online image editing.

Comments Are Always Welcome

A comment from readers can reinforce which blog posts are helpful. On the flip side, Reesa gets a link from the CPA Site Solutions site to her own which can help drive traffic to her website.

You can see an example of this if you go to the image editing blog post mentioned, scroll down to the comments, and then click on her name. When you do so you are brought to her website.

Be Specific. Your comment should add value and mention specific points in the article. If not, you risk your comment sounding generic, or something that could be added to any post. Then your comment could just get deleted as spam.

Take Notes for Specific Details

Adding Comments Box. When you add a blog for your CPA website hosted by CPA Site Solutions then you can also add a comments box. This is a great way to engage readers and, hopefully, get some helpful feedback.

Commenting on other blog posts is fun process as you engage with others online. There are search engine benefits from the activity. Just be careful of your reasons for posting.

If you are posting because you have something to say, then all is good. If you are posting just to try to get a link to your website, others can see this and you hinder, rather than help, your firm’s reputation.

Any accounting website hosted by CPA Site Solutions can add a blog to their firm’s website. A blog written with key information on a regular basis can serve as fresh and unique content for your website.

Make Sure Your Firm Can Be Found

A previous post highlights the search engine benefits from that fresh content. Once you have a blog you can then submit it to certain blog directories as another way to get more readers and possibly clients.

Blog Directories. Blog directories are where people can go to find interesting blogs to read. Think of it like a directory of specialized online magazine articles.

Blog directories are usually displayed by subject categories. Interested in reading about accounting? Look under the Business section and then the sub category of Accounting and there is a listing of blogs specifically written with tips and news. You want your CPA firm’s blog listed here.

Looking For Answers. People on the web are continually looking for answers to questions. These are often found on forums but another source are in tips and news spread by blogs. The key is to become a trusted source of answers to accounting and tax questions.

Advertising. Blog directories are a great way to advertise your blog and therefore your CPA firm. This becomes another way to stream traffic to your site and possibly convert a reader into a client.

Get Listed. You want to get listed in multiple directories that are worth your effort. Search Engine Journal has a list of 20 essential blog directories to consider getting listed on.

Some of the Blog Directories are easier than others to get listed on and you want to make sure that you follow their guidelines. The most common guideline is to have a current blog that has some past content.

Update Blog Regularly. Most important is to commit to updating your blog on a regular basis. You need your readers trust that when they check your blog you have new content. Otherwise they just stop looking and it is hard to gain back readers.

Having a blog is another step in making sure your CPA website is a destination for people searching for answers. One way to do this is through your blog and having that blog listed in popular Blog Directories.

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