When you think of “accounting websites” the word “creativity” probably isn’t the first thing that springs to mind to mind, but no matter what type of business you’re in (accounting or CPA included) creativity is going to be at the baseline of your marketing strategy.
People are drawn to things that are interesting, innovative and intriguing. Boring gets shown the door and your potential accounting client is now lost to a competitor that better understands how to relate to their customers.
Keep it Fresh- Following tax law changes and financial trends is your job, but illustrating service benefits to prospects is the key to attracting new business.
A great way to do this is by blogging. Write (or buy) short articles for your site that illustrates these benefits in innovative ways. Some examples might be answering a few of the most frequently asked questions, or giving a rundown list of the top things that a potential customer should look for when they’re trying to hire a CPA or browsing through accounting websites.
Remember, customers are coming to you because they need assistance and sometimes they may not really know what they’re actually looking for. Make them understand why they need you by clearly explaining what they have to gain by hiring you.
Keeping your web content fresh on a week to week basis will also keep your Google stats up, which is imperative.
Also, make sure that whether you’re writing your content, or having someone else write for you, SEO is integrated to keep your ranks up on search engines. You want to make sure that your firm is the one popping up on the first page at all times when people search for accounting websites in your town.
Social Media- Love it or hate it, social media is one of the major components of marketing these days. If you haven’t added your firm to Linkedin, Facebook, Twitter, Pinterest or a combination of all of these top tier sites, you’re falling behind the times.
Remember we talked about being interesting and intriguing? Well, social media is a phenomenal method to get a buzz going about your company and services. Actually engaging your potential customer base will get people talking.
Ask questions. Tell jokes. Give some low level free advice. Make people laugh and give them information that they want and they’ll be putty in your hands.
Using Pinterest is another great way to market your business without having to say much. Pictures and small quotes work wonders to captivate the eye and get people to click on your pin, thus linking right back to your website where they can learn more about you and your services.
Love What you Do and Do What you Love- It sounds rhetorical, but the fact of the matter is that if there is no passion behind your business or your end goal of building (other than the financial gain), marketing will be a daunting task.
Know your weaknesses and your strengths and utilize them accordingly. If you’re not so great with relating to people or finding witty ways to engage, but your strength is in numbers and facts then hire someone that can put that passion into building your sales and your customer base.