Brian O'Connell, President
If you don’t have one yet, you likely will soon.
And even if you resist this high-tech tool, many of your clients and potential clients are proud owners and are using them to access your CPA website.
I’m talking about smartphones.
More and more people are using these gadgets to not only make phone calls, but also surf the Web with ease. In fact, Nielsen predicts that by the end of 2011, more people will own smartphones than feature phones.
Both prospects and current clients are looking up your website on their mobile devices right now.
It’s time to make sure your content-heavy site doesn’t turn them away.
Introducing the Mobile-Friendly Home Page
Here are the problems with traditional sites accessed on smartphones:
- they load slowly because of large graphical elements
- they appear tiny; the user has to magnify them
- readers have to scroll both vertically and horizontally to find the click buttons and read the text
- they’re difficult to navigate since folks are using fingers to click
Each of these problems creates a roadblock for the user, making it less likely they’ll get the information they need (and more likely they’ll find it on a competitor’s site).
But you don’t have to make your entire site mobile-friendly. After all, folks searching for you on the go just need your name, your phone number, and directions to your office.
To address this, we developed a new feature that automatically detects mobile phone devices and delivers a clean, easy-to-read page. Check it out…
Here's how the Mobile-Friendly Home Page appears on different smartphones.
The buttons read:
View Full Site – users click this to be routed to your main site
Driving Directions – when folks click the arrow, they get a link that provides step-by-step directions to your office using Google maps
Email – with your contact email address
Call Us Today – with a link that dials your phone number
How to Get It
Silver clients, add the page called “Mobile Phone Friendly Home Page” to your site. See this Help file to learn how to Add a Page.
Gold clients, just give us a call (1-800-896-4500) or send us an email (email@example.com) and we’ll add it for you.
To change the Description of your site under “View Full Site,” you just need to adjust the text in your Site Manager.
Silver clients, visit the Site Manager and click on Site Map. Then right click on your home page and select Page Settings. Then simply modify the Page Description under the Seach Engines tab. Here’s what it is by default: “Smith and Company CPAs, PLLC is a full service tax, accounting and business consulting firm located in Poughkeepsie, NY.”
Gold clients, just ask us to change this paragraph.
Call Us with Questions
Business owners can’t afford to ignore the smartphone revolution any longer.
Update your site – and make your business more accessible – by adding the Mobile-Friendly Home Page today.
If you have any questions about how this page works, just give us a call at 1-800-896-4500, or email our webmasters at firstname.lastname@example.org.
If you need a CPA website and you want one that works on smartphones, try CPA Site Solutions free for 60 days.