Although the digital revolution has made it possible to connect with clients like never before, most businesses aren’t using the internet to their full advantage. It’s easy to roll out a cookie-cutter website, but that doesn’t mean your page will attract or engage your target audience.
Making your website stand out isn’t as difficult as you may think. Here we will explore eleven common sense tips for accounting website design.
1. Be Entertaining
Most of your readers are coming to you because they don’t understand accounting concepts and can’t do it alone. A boring block of text filled with accounting jargon will not hold their interest. Consider using fun illustrations to help explain the more complex aspects of accounting, or making comparisons to humorous real-world situations. This will demonstrate your expertise in an entertaining way.
2. Test Everything
Test suites and web analytics are a must for ensuring that your marketing efforts are effective. Be aware that strategies that are successful on your main site may not work for mobile sites, so everything must be tested.
3. Be Flexible
Sometimes you’ve got to be willing to throw your original web design concept out the window and try something new. If an aspect of your website isn’t working, you may find that moving things around, removing certain features, or adding new ones could make a big difference in generating web traffic and in user engagement.
4. Customer Service is a Core Value
If you’re not providing good customer service there’s nothing your website can do to pick up the slack. Follow up on web inquires with 24 business hours. Check for messages every day in case a desperate client is trying to reach you over your website. And get your shipping out on time. Don’t leave your clients waiting for tax documents and organizers. It’s bad enough to keep clients waiting if you haven’t gotten around to their account yet, but it’s far worse to have done the work and then not bothered to ship it. I know you’re busy, especially around tax time, and putting off shipping is a seductively simple way of shaving a few minutes off the clock, but don’t do it. Remember… a job isn’t done until it’s shipped!
5. Keep Visitors Engaged
Encourage visitors to participate by using surveys, asking questions, ore even hosting a Q&A session with one of your senior accountants. And don’t be too disappointed if you receive few comments on your blog itself. By posting a shorthand version of your blog on Twitter and using embeddable comments, you can take social media comments and embed them directly into your website.
6. Understand Your Audience
The key to turning your page’s visitors into paying clients is taking the time to get to know your audience, make sure that they have a good experience, and provide them with the information that they need. Web analytics, test suites, and user engagement will all provide clues about your audience.
7. Quality Content
Is your page’s content useful and helpful? Blog posts and articles should be more than the means for keyword stuffing. If it’s not relevant and informative, it shouldn’t be on your page.
8. Maintain Workflow
Don’t let anything on your site detract from a user’s ability to keep browsing. A video clip, for example, should not freeze up the rest of your page as it loads or plays, and any hyperlinks should open in a new tab so that workflow is never interrupted.
Don’t let small hiccups get in the way of actually delivering your products and services. Services like Github can help you prioritize which bugs and website to-dos by importance so that you don’t get distracted from taking care of your clients.
10. Be Consistent
Although small changes are good, there’s no need to constantly re-invent your accounting website design to attract consumers. Being true to yourself and your main message will supply a more loyal following.
11. Be Yourself
It’s OK to glean ideas from competitor sites, but don’t become a clone. Making your CPA website about your firm’s unique personality will yield more success.