Make Your Website Pop with These Background Colors

The benefit of accounting website templates is that they’re easy to individualize with your own style. Your site’s background color is one of the elements that can and should be tweaked when giving your site a personal touch. Why? Because the color of the background immediately conveys your level of expertise and trustworthiness.

When picking a color, remember that every color has a particular meaning in the marketing world. Take a look at this list of the best colors:

• Blue is a good pick for an accounting website’s background as it represents steadiness, professionalism, and seriousness.
• Green symbolizes money and health, which gives the message that you will help a business become healthy and profitable.
• White makes a nice background color for your accounting website because it represents simplicity. Looking for an accountant can be complicated; a clean, simple background color can make it seem less daunting and, therefore, make your firm an attractive choice.
• Lastly, black makes another good pick for your accounting website’s background color. Black also connotes seriousness, like blue, and this gives the clear message that you’re serious about your work and will be a reliable service provider.

Don’t Go Too Light or Too Bright with Text Color

After picking the background color for your site, you need to decide on the color of your website’s words.

Given that your website is meant to showcase your accounting services, your text colors should be clean, crisp, and, above all, readable. Try out a few different combinations of background and text colors available on accounting website templates before making a decision.

The background of most business websites is either white or black. The most popular combination of background and text color is a white background with black text.

If you decide on a black background, you must use brightly colored text – but not too bright, which can blur edges. A medium blue could be the best choice for this background.

The color combination you choose when customizing accounting website templates should enhance readability while also conveying your worth as a service professional. When you’re thoughtful about the color shades to use for your site, you have a much better chance of building an effective website.

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Give your website a good thorough evaluation. Put yourself in the shoes of visitors to accounting websites. Consider the reasons they might be visiting your website. Look at your leading competitors’ websites. This will enable you to fix any flaws in your website and make it better than the competition. At the end of the day, you don’t want the appearance or user experience of your website to be the reason you are losing clients. Prospects can be easily scared off by poor quality graphics. What’s more, if your website is difficult to navigate, people might not even take the time to look your website. Accounting websites need to be streamlined and clearly list the accountant’s services.

As you know, most people who search for accounting websites are looking for help with their taxes. Therefore, it is important to make that a prominent feature in your list of services. Make it easy for visitors to your website to tell what exactly you can do for them. People are looking at accounting websites because they want a solution to their financial problem. If you can make their experience on your website efficient and easy, then you will likely land a lot of clients directly through your website.

Page layout is extremely important. You might not think much about how the pages of accounting websites should be laid out, but you really need to provide a good user experience. Keep your text in blocks with plenty of white space surrounding them. Paragraphs should be short. People typically skim on the Internet. If a block of text is too long they may skip over it completely. Images and interactive elements are important on accounting websites. Just remember to keep a nice balance between text and interactive elements. You are going for a clean, professional design. Every element should serve a purpose on your website.

It’s no secret that accounting websites can be powerful marketing tools. Your website is your chance to reach the entire world at any time of the day or night. Because the Internet is so big, you may be tempted exaggerate your skills, services or list of clients. However, remember that it is best to be yourself. Online users can pick up on this kind of thing very easily. It really is better to present yourself as you would in person. Even though you are competing in an online marketplace, you should own your strengths. You have a unique selling point that will separate you from your competitors. Focus on clearly defining your services and providing the best service for your visitors. This will ultimately win out over even the biggest accounting firms.

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There are hundreds of excellent CPA websites on the Internet. You need to think about ways that you can stand out. Do a quick online search for accountants. Evaluate the results. Think about ways that you can improve on the website designs and make your website stand out. Make your website as streamlined as possible. Website viewers need to be able to find out about your accounting business quickly or they may move on to your competitors.

Avoid using large blocks of text, spreadsheets, charts and graphs. Instead, keep your text as simple as possible and tastefully integrate photographs into the design. Make your navigation simple, easy to find and easy to use. Remember, people are visiting your website for information. Provide information and helpful resources in an easy to use format and you’ll instantly separate your website from the competition. Include content that people will want to share with others.

All of your careful planning and designing will be for nothing if pick the wrong company to host your website. All website hosts were not created equal. Each host offers different options. Some will try to sell you a number of features that you don’t need. Select one based on your needs, but also be sure to allow for some growth. One thing to watch out for is features that will impact page load times. Page load time is extremely important. Most people will not wait for a page to load. If a page takes too long, it’s on to the next one. This means you could be losing potential clients.

All of your careful planning and designing will be for nothing if pick the wrong company to host your website. All website hosts were not created equal. Each host offers different options. Some will try to sell you a number of features that you don’t need. Select one based on your needs, but also be sure to allow for some growth. One thing to watch out for is features that will impact page load times. Page load time is extremely important. Most people will not wait for a page to load. If a page takes too long, it’s on to the next one. This means you could be losing potential clients.

Possibly the most important part of your website will be your contact information. Make sure that the information is updated regularly. Position your contact info in prominent place on the website. Interactivity is also an important part of any website. Including a guest book or space for comments is a great way to engage your visitors. However, make sure that if you include an interactive element to your website that you’ll have ample time to respond. If you won’t be able to reply to everyone who interacts on your website, then you’re better off leaving that feature out. People don’t like to feel ignored.

If you build it, they won’t necessarily come. Once your accounting website is completed, you’ll need to promote it. You may have the best website out of all your competitors but it won’t matter if people can’t find it. Be wary of hiring companies that try tell you that they can work miracles. Companies that make big claims often will send out spam to your mailing list and only lose you business in the long run. One simple way to promote your business is to create an opt-in newsletter. Include tips and resources in the newsletter and include a link to your website. People enjoy receiving useful resources from trusted professionals. In the end, you’ll gain a lot more attention to your website and attract new clients.

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Blogging is very important in the modern online world. It allows businesses to showcase their expertise in their fields, and it allows individuals to share their ideas. Creating blogs on CPA websites is a great way to introduce the firm to potential clients, and present the practice as approachable to its current clients. It also establishes subject matter expertise in the field of accounting.

There are several strategies to consider while creating and maintaining professional blogs on CPA websites.

When creating a blog on a firm’s website, the firm is creating content as its own publisher. While it is important to post to an accounting blog often to keep the blog fresh, it is also important to make sure the posts all have something valuable to say first so that readers will not lose interest; a blog is not a place to just sell accounting services. Accountant website blogs should be clear, concise and contain good grammar, while sharing accounting expertise with readers.

The field of accounting is relevant to anyone who pays taxes, so firms should try to set themselves apart from the competition. Accounting blogs should have current information on tax laws and tax filing tips so that readers may educate themselves. When blogs offer something of value, readers will want to come back. A CPA blog should also list what services the firm provides, and offer to provide the answers to any questions readers may have. Creating interactivity on blogs is important. It establishes community and a loyal base of readers.

Accounting practices need to share their blogs with others in their professional networks and in their fields. It is important that they promote their blogs on their CPA websites and print the names on their business cards. The more popular CPA blogs become, the more search engine authority they earn. This drives traffic to the blogs and brings more leads.

A critical part of keeping successful CPA blogs is that the authors should keep current with what interests readers. An excellent strategy is to periodically conduct a survey that asks blog readers what their concerns are. The survey should offer a few topics that might interest readers, and one of the responses should be left open-ended so that readers can suggest something original.

Blogging is a tremendous opportunity to boost search engine rankings for modern CPA websites. Every post that is created is a new opportunity for search engine listing. Writing CPA blogs that draw regular readers is the key. This benefits accounting firms by putting their brands in front of leads while selling their services to their current customers, and presenting the search engines good content to raise their search engine presence.

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Today’s economic backdrop is pretty tight and CPA firms are increasingly making use of experienced designers to produce CPA websites to augment their marketing programs.

What many firms still haven’t realized is that the value of your CPA website goes far beyond simple business promotion, it can also substantially trim your business’ expenses and streamline your labor costs.

Sounds too good to be true? Here are some of the basics:

1. Email Newsletters: Switch from sending traditional newsletters via the postal service to using an email service. We’ll will create and deliver your enewsletter for you, and there are many other vendors that will be happy to do the same! This completely eliminates the costs of printing, postage, and staff costs to label and fill your envelopes. It also allows you to cheaply expand your mailing list to include even remote prospects and this brings even more qualified leads to your website.
2. Tax Forms and Publications: Another great use for your website is distributing tax forms. It’s very labor intensive and expensive to mail tax forms to your clients and over time the cost of the staff time accumulates. These are lost hours for which you cannot bill. Instead, create a document center on your website. This document center can contain tax forms that your clients can download.
3. Tax Organizers: Every tax season mailing your tax organizer becomes a major expense. It consumes staff hours and costs a fortune in printing and postage. This can cost hundreds of dollars, depending upon the size of your client base. Use your CPA website to host a PDF document instead. This way your clients can download it and print it from their homes. Some modern CPA websites, including your basic CPA Site Solutions Silver and Web Tools Packages, have their tax organizers posted as an online form. This can be securely sent online directly via the website. 
4. Online Secure File Transfer: Tax time is an expensive time of year. This is particularly true for postage expenses. As the April 15 deadline approaches, clients sometimes procrastinate sending their documents, which is frustrating for both you and the client. Frequently, you must resort to overnight mail so that you don’t miss deadlines. A CPA website can include a secure file transfer feature, which allows your clients to submit their confidential documents quickly and safely, without the postal service expense.
5. Frequently Asked Questions:A CPA website does much more than just marketing. It can also contribute to business optimization initiatives. During the year, your staff answers a lot of calls that are not billable, which can add up to hundreds of dollars of labor cost. The time loss for these calls isn’t just time spent on the phone, because the calls also need to be documented. Every time one of your staff members is interrupted, even for a moment, it takes them several minutes to adjust and return to task. Of courss let’s not overlook the main benefit of these features. In addition to helping out your customers, they can also attract prospects and website leads…
   • Interactive Financial Calculators can help your clients find answers for themselves.
   • A “Track My Refund” feature can give your clients a reasonably accurate estimation without clogging up a phone line.

While a CPA websites’ most important role in your firm is prospecting, it can also save you money by decreasing your operating overhead and helping you better serve your clients.

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Designing websites for accountants with streamlined communications features may seem like a lengthy and costly project, it will pay off with improved productivity and efficiency throughout your entire company. You may want to implement these changes in the off season when you and your employees have time to adjust to the new methods of communication. Keep in mind that you may need to assist some employees and clients with the new technology. Allowing yourself ample time in the slower months of the year to roll out the new system will allow for a smooth transition.

The New Year means the beginning of a few intense months of work for accountants. Every second counts during tax season and an organized office with streamlined communication is the key to ensuring efficiency. This will allow you to better serve your clients throughout this stressful time of the year.

There are many ways to make the work flow during tax season more efficient in your office. One easy way to accomplish this goal is to set up a website that supports chat between co-workers. It should also facilitate sending and receiving email. These communications features will allow office workers as well as those who telecommute to communicate instantly. An instant messenger chat system will truly speed up the work process within your office because people will free up a lot of wasted time trying to make contact with other co-workers. A simple status message will alert people to when the person they are trying to contact is busy or available. In the meantime the co-worker can focus on other tasks until the other person becomes available.

Another important component of communication is networking. Networking is absolutely essential to any accountant. Therefore, effective websites for accountants must have a networking website on the company network. The networking website will enable employees to network with ease. Accountants need to network with co-workers, clients and other industry contacts. The website should support communication and networking capabilities for those who are away from the office. Employees who work from home or are traveling should be able to access the company network so that they can remotely participate in the work flow of the office.

Another great option for networking is the social networking website, LinkedIn. LinkedIn is a valuable resource for accountants. Encourage every accountant at your firm to set up a profile. This will allow them to send and receive referrals from colleagues and clients. In many cases this will draw in new prospects. An added benefit of LinkedIn is that you can set up a private group for your company within the site. This is ideal for interoffice communication and brainstorming in one central networking site. It will bring employees who work remotely into the discussion as if they were in the same room.

A final element that all websites for accountants with the aim of improving office communication should have is a means of managing clients. Integrating a client relationship management program is an ideal way to organize client information more effectively. Everyone in the office will be able to track client information and feedback. It will also create a centralized place for organizing information such as email addresses, documents, telephone calls and business deals. A comprehensive approach to office communications through websites for accountants will allow accountants to work efficiently throughout the craziest of tax seasons.

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The way CPA websites are built and managed has changed enormously. A good deal of education was required to be a designer a decade ago. Web designers had to be proficient with HTML editors like Dreamweaver, and they had to be fluent in bizarre programming languages like HTML and ASP.

Well, stuff changes.

Don’t misunderstand what I’m saying. These people are still major components of the website design industry.

But…

There is an astonishing new instrument called a “CMS”, or “Content Management System” that renders them much less essential in the construction and upkeep of just about any individual small business website. Any moderately computer literate person on your staff can likely use these tools to manage your site.

A CMS is essentially just a “point and click website editor”. It can be used to add and remove pages. All CMS also have what’s oftentimes referred to as a “WYSIWYG” editor, a simple word processor that permits you to alter pages. As usual the lingo isn’t nearly as daunting as it may sound! WYSIWYG is only an abbreviation for “What You See is What You Get”. It permits a user to arrange the pages, upload photos and other images, and construct tables. By allowing you to make alterations to the website’s Navigation Menu you can also set up a site’s whole experience .

All the tasks that took a master coder hours to do only years ago can now be promptly and without difficultly fulfilled by nearly anybody with the help of a Content Management System.

A complimentary or inexpensive content management system is available from very nearly any leading hosting provider specialized in respectable CPA websites.

Obviously the outstanding difference between a CMS and a custom website designer is expense. For most small CPA firms this is a big difference. Despite making make upwards of $25 an hour, most website designers are normally not as motivated as you are to get your tasks completed in a timely manner. It´s not uncommon for waits on pro web design jobs to be a a month or more.

If these costs seem high to you brace yourself: they don’t even include the cost of actually designing the site. Constructing CPA websites from scratch can easily take 200 hours or more. That translates to months of lost time and thousands of dollars spent.

CMS web site providers void these costs by creating the websites in advance and presenting menus of “ready-to-use” templates.

More and more CMS providers are able to tweak their existing templates quite inexpensively, if not straight-out re-create your current site, for those site owners who are already very happy with websites they have already spent lots of money on (or those who just protest using “templates”). While this is a recent technology it’s disseminating fairly fast.

Of course the trouble with sites built in this manner is that, while inexpensive and simple to manage, they often lack essential content. The requirement for industry specialized content has given birth to a whole side industry encompassing the demand for CPA specialized content, so before running off to a general purpose or retail website provider, do a Google search for providers that focus on superior CPA websites.

CPA Site Solutions is the best of these, as far as I’m concerned. For more than ten years we have innovated fantastic CPA sites.

If you’re not a CPASS client, or if you’re a new client and you’re still not sure what your new CPA Site Solutions website has to offer, Take a look at this video demo and you’ll see what we mean when we talk about “CPA specific content”:

Make a note of the tools built principally for website owners in the CPA field: free reports, tax due dates, links to tax forms and publications, a portal for transferring accounting files, interactive financial calculators, email… A website like this may be comparatively utile for a very limited number of companies outside their intended market, possibly a head-hunter or business consultant could use much of the content on this site, but it would be squandered on a business like a retailer.

For selected large national CPA practices it´s worth the time and cost of retaining expert designers, but for nearly all small and medium sized firms, especially in these hard economic times, it´s time to consider new solutions. Finding a CMS that specializes in accounting websites will cut your costs and at the same time improve your management over your website.

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Unfortunately, it takes more than first-class design to turn prospect’s heads’ these days. Making an impression on the web requires adopting some new marketing skills.

One option is to utilize the power of YouTube.

Video clips that are strategically used to promote financial services have plenty of advantages over other marketing efforts. A quality marketing video doesn’t cost much at all, but it takes time, thought and preparation. Once posted it can effectively generate interest in potential clients and help attract new visitors to your website.

There are many people who need the assistance of a CPA. Most of those people search for CPA services on the Internet search engines. The majority of these people are often in need of assistance with a problem they can’t understand or deal with on their own.

It’s easy to understand why videos that discuss common accounting problems are a great addition to CPA websites.

You don’t need to hire a production company for your videos. All you need to do is present yourself well. A good option is narrate the videos yourself. Another option would be to have somebody on your staff take on the task.

Remember to focus on making the video simple to understand, professional and welcoming. The videos should make people want to stay on your website and come back often. They will also help to build a certain level of trust and loyalty to your company based on the quality information they receive. Who knows, they may even become new clients.

The purpose of YouTube video marketing on CPA websites is to demonstrate the knowledge and credibility of the CPA. A lot of people don’t know anything about accounting or financial practices. Personable video clips can help your visitors feel more informed and position you as the expert to turn to for more information.

If they are done in a professional manner streaming videos can often be more effective in gaining the trust of the consumer than other forms of marketing.

YouTube advertising will connect you with the people who are looking for videos about accounting. Search engines LOVE to rank videos, and if you can get a video to rank for an important search term this will help you to effectively reach your market.

Keep in mind that YouTube itself is a search engine of sorts, and it will also drive traffic to you. Because people are actually searching on YouTube for the information you are presenting, the chances of them finding you is greatly increased. It is an active way of finding people rather than the more passive traditional print or television ads.

Videos give viewers someone they can relate to, which is important in an online setting. It is particularly important when you are marketing a subject that is somewhat difficult for laymen to relate to. The human face will naturally allow people to relate to your business. Think about it, would you rather read about accounting or view an accountant explain it in an easy to understand manner in a short video? The personal connection you make through a video will be lasting. After viewing a helpful video or two, your business will be the first one that comes to mind when they need a CPA.

So with all of the benefits of YouTube video marketing, you’d think it is expensive. It is actually very affordable and in many cases free. The beauty of the Internet is the low barrier of entry for communication. All you need is a qualified spokesperson, a video camera, and/or some kind of screen capture software.

Youtube offers an excellent opportunity to show off the experience and knowledge of your CPA firm. Be sure to link all of your videos to your CPA website. This is one of the best approaches to promote a company that is part of the financial sector.

The Internet is growing in importance as a promotional medium and the full potential of video marketing is just beginning to be recognized. Looking forward the web will be increasingly valuable so it’s becoming increasingly important that CPA firms give more and more effort into applying it to its full potential.

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Here are a few contemporary internet marketing strategies that your competitors may not be taking advantage of yet:

Social Media
Facebook, Twitter and LinkedIn are three of the many social networking websites popular today that gather immense attention from individuals and businesses alike. Facebook especially has grown into the choice hangout spot for most big companies and the “like” button has evolved into a valued commodity.

Twitter is similarly utilized to fire out short messages to followers, many of whom might be looking to utilize the business’ services in the future. LinkedIn, being a professional network, can lend credence to your company and your name as well.

Video Sharing
Your business may be able to find new clients on YouTube. Millions of people peruse “how-tos” and information on the site, so posting your expertise can help people discover the resources you have to offer. These needn’t be complex videos and needn’t take up much of your valuable time to create, either: a simple “today’s business/financial tip from *Insert Your Company Name Here*” will suffice.

Article Distribution
If you can, hire a writer or two to create articles for you which can then be published in article databases, generating links back to your site. As above, the articles will need to be informative and interesting or your prospective clients won’t want to read them. These articles will not only guide traffic to your practice’s accountant website, but also attract internet search robots to link to you.

Search engines find your article or site in a number of ways: not only by keyword but also by taking note of hyperlinks contained in the body of the text. Your ranking in the search engines depends partly on the number of hyperlinks in your story. Naturally you don’t want to spam your article with hyperlinks and keywords, but strategic placement can generate a ton of new leads.

Blogging
This includes guest blogging on authority sites, maintaining your own company blog, and participating in blogging communities frequented or run by likely prospects. Blogging is superbly equipped for informing people of your CPA firm’s latest exploits in detail – something essential as you create a longstanding awareness of your business in the minds of possible clients.

When blogging, avoid over-committing to a rigid schedule. Instead, plan your blogging to fit into the time you have available.

No matter what kind of marketing you try, know one thing: forming this broad-spectrum knowledge network about your business is the very top trick to attract new customers reliably and steadily.

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CPA Site Solutions, a provider of CPA websites for accountants, announced they recently redeveloped their proprietary Email Marketing System using new architecture, methodology, and coding standards.

CodeIgniter Cut Down on Time Spent Coding

The niche web developer opted to use CodeIgniter for the system’s architecture.

“We evaluated several frameworks for PHP web application development.  Many of them could have worked, but they really tried to lock you in to their way of doing things,” explains Bob Rayl, Chief Technology Officer at CPA Site Solutions. “They did not offer the flexibility we need to accomplish some of the heavily proprietary functionality we bundle into our systems.”

CodeIgniter is an Application Development Framework for PHP developers. It provides a rich set of libraries for commonly needed tasks. CodeIgniter considerably trimmed the hours developers spent writing tedious code. And because the code comes secured and optimized out of the box, the team saved additional time and resources on those tasks.

The team chose NetBeans, an integrated development environment (IDE), for their new interface.

Localized Server Streamlined Testing and QA

The tech team at CPA Site Solutions chose to use a localized server for code development and testing on which they could “step-through” their code line by line as it was running on an isolated test environment. This enabled them to catch bugs early in the development cycle, resulting in less end-of-development quality assurance.

The team could also access a step-by-step history of the code, quickly leading them to the cause of any new bugs. And with a roll-back function in place, they could return to a previous working version if problematic code reached the production environment.

Finally, the localized server allowed multiple developers to work on the same project without having to trade entire copies of the code. Each developer simply located the latest version from the server to be in sync with other team members. They could also test small bits of code on their own working area of the server, so their testing and QA didn’t slow down the rest of the team.

New Coding Practices Increased Team Efficiency

For the application rebuild, CPA Site Solutions wrote object-oriented, reusable code that extends the basic functionality of CodeIgniter.  They also wrote libraries that sit in a separate website but deliver programmatic data to their CodeIgniter applications. For example, getting a firm’s domain information will never need to be written into any given application again; it’s now served via a service the team created and centralized.

About CPA Site Solutions

CPA Site Solutions (http://www.cpasitesolutions.com) provides websites for more than 5,000 CPA and Accounting firms. They offer personalized websites, a dedicated webmaster, a secure client portal, a client newsletter, secure email accounts, search engine optimization, and 109 additional website features designed specifically for Accountants.

*Facebook: www.facebook.com/cpasitesolutions
*Twitter: www.twitter.com/cpasitesolution
*YouTube: www.youtube.com/cpasitesolutions
*CPA Websites Blog:  www.cpasitesolutions.com/cpa-websites

This video provides an overview of CPA Site Solutions’s offerings: http://www.youtube.com/watch?v=OxMz_GwWgX0

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