If you haven’t taken a close look at your accounting website lately, there’s no better time than now. People are becoming more and more conscious of the design quality of websites. Even small things like images or graphics on your main page may detract from the quality of your website. Like it or not, people do judge CPA websites just as harshly as any other website. You may be the best accountant in the world, but people will never even give you a chance if your accounting website’s design is off. If you’re losing business to the big box accounting firms, your website is likely the number one problem.
Give your website a good thorough evaluation. Put yourself in the shoes of visitors to accounting websites. Consider the reasons they might be visiting your website. Look at your leading competitors’ websites. This will enable you to fix any flaws in your website and make it better than the competition. At the end of the day, you don’t want the appearance or user experience of your website to be the reason you are losing clients. Prospects can be easily scared off by poor quality graphics. What’s more, if your website is difficult to navigate, people might not even take the time to look your website. Accounting websites need to be streamlined and clearly list the accountant’s services.
As you know, most people who search for accounting websites are looking for help with their taxes. Therefore, it is important to make that a prominent feature in your list of services. Make it easy for visitors to your website to tell what exactly you can do for them. People are looking at accounting websites because they want a solution to their financial problem. If you can make their experience on your website efficient and easy, then you will likely land a lot of clients directly through your website.
Page layout is extremely important. You might not think much about how the pages of accounting websites should be laid out, but you really need to provide a good user experience. Keep your text in blocks with plenty of white space surrounding them. Paragraphs should be short. People typically skim on the Internet. If a block of text is too long they may skip over it completely. Images and interactive elements are important on accounting websites. Just remember to keep a nice balance between text and interactive elements. You are going for a clean, professional design. Every element should serve a purpose on your website.
It’s no secret that accounting websites can be powerful marketing tools. Your website is your chance to reach the entire world at any time of the day or night. Because the Internet is so big, you may be tempted exaggerate your skills, services or list of clients. However, remember that it is best to be yourself. Online users can pick up on this kind of thing very easily. It really is better to present yourself as you would in person. Even though you are competing in an online marketplace, you should own your strengths. You have a unique selling point that will separate you from your competitors. Focus on clearly defining your services and providing the best service for your visitors. This will ultimately win out over even the biggest accounting firms.
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