Every week more business is happening via the web. With younger generations in particular turning to the internet to find their service providers, accounting firms have no choice but to focus on using high quality CPA websites to appeal to the online consumer. Projecting a knowledgeable and credible online image thus has become a highly significant part in keeping ahead of competing service providers. The quality of your website, along with the strength of the brand image it confers, is a very significant component of growing a business in this day and age.
A good accounting website should convey a definitive identity for your practice by avoiding the cookie-cutter feeling of most sites that use a free template. Yet your site must be clear, content-rich and effortless to use, and steer clear of cheap gimmicks which only distract potential clients.
You can maximize your accounting website’s impact by knowing three simple rules.
Make Design a Priority
Unlike the early days of the internet, it doesn’t work anymore just to choose one of a handful of premade templates and fill in the blanks. Take some time to think about the image you want the site to project.
Chances are that competence and professionalism are high on the list of things you want to convey. The snazzy animations, images and layouts of some modern website designs are unlikely to help you with that. An abundance of features can make a site look tacky, while bright colors create the impression of an informal workplace, or simply look garish if the wrong colors are used.
Tailor Your Style
It’s not that you need to keep it drab and dull. But the elements you choose to include in the website should reflect what your business is about. Attention-grabbing features are only useful if they highlight something useful about the service you provide, or some aspect of your company culture that you want your client to know. So don’t include unnecessary features just for show.
Imagine your website as another room in your office. Since CPA websites represent your business to clients who come to you online, it should project the same sort of atmosphere that you aim to create in your physical space. Picture the website design displayed on your office desk. Does it fit in with its surroundings?
Function Over Form
Always remember a website’s fundamental role is to provide a portal for your practice. A straightforward appearance, attractive graphics and aesthetically pleasing background will help to draw visitors’ attention and encourage them to give you a longer look, but ultimately their loyalty all depends on how effectively the site speaks to their need. Your site should be straightforward to comprehend and be easy to navigate. Even the most clever design idea must not forego usability in the name of style.
CPA websites face a big challenge. They must outperform competing sites and engage passersby while also conveying the class, competency and ease of use which will win new customers’ loyalty for you. Making sure that a website adequately reinforces your brand necessitates a clear brand strategy, good design choices and emphasizing on providing a congruent flavorbetween the site and your office.
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