If you’re ready to create a new business website, make sure to design one that’s pleasing to look at, professional, and loaded with content. As part of this effort, remember the often-neglected detail of color, which can have a surprisingly big effect on the overall tone of your site. When you make a poor color choice, you really are in danger of giving a confusing – and unprofessional – message about your accounting business.

Make Your Website Pop with These Background Colors

The benefit of accounting website templates is that they’re easy to individualize with your own style. Your site’s background color is one of the elements that can and should be tweaked when giving your site a personal touch. Why? Because the color of the background immediately conveys your level of expertise and trustworthiness.

When picking a color, remember that every color has a particular meaning in the marketing world. Take a look at this list of the best colors:

• Blue is a good pick for an accounting website’s background as it represents steadiness, professionalism, and seriousness.
• Green symbolizes money and health, which gives the message that you will help a business become healthy and profitable.
• White makes a nice background color for your accounting website because it represents simplicity. Looking for an accountant can be complicated; a clean, simple background color can make it seem less daunting and, therefore, make your firm an attractive choice.
• Lastly, black makes another good pick for your accounting website’s background color. Black also connotes seriousness, like blue, and this gives the clear message that you’re serious about your work and will be a reliable service provider.

Don’t Go Too Light or Too Bright with Text Color

After picking the background color for your site, you need to decide on the color of your website’s words.

Given that your website is meant to showcase your accounting services, your text colors should be clean, crisp, and, above all, readable. Try out a few different combinations of background and text colors available on accounting website templates before making a decision.

The background of most business websites is either white or black. The most popular combination of background and text color is a white background with black text.

If you decide on a black background, you must use brightly colored text – but not too bright, which can blur edges. A medium blue could be the best choice for this background.

The color combination you choose when customizing accounting website templates should enhance readability while also conveying your worth as a service professional. When you’re thoughtful about the color shades to use for your site, you have a much better chance of building an effective website.

If you haven’t taken a close look at your accounting website lately, there’s no better time than now. People are becoming more and more conscious of the design quality of websites. Even small things like images or graphics on your main page may detract from the quality of your website. Like it or not, people do judge CPA websites just as harshly as any other website. You may be the best accountant in the world, but people will never even give you a chance if your accounting website’s design is off. If you’re losing business to the big box accounting firms, your website is likely the number one problem.

Give your website a good thorough evaluation. Put yourself in the shoes of visitors to accounting websites. Consider the reasons they might be visiting your website. Look at your leading competitors’ websites. This will enable you to fix any flaws in your website and make it better than the competition. At the end of the day, you don’t want the appearance or user experience of your website to be the reason you are losing clients. Prospects can be easily scared off by poor quality graphics. What’s more, if your website is difficult to navigate, people might not even take the time to look your website. Accounting websites need to be streamlined and clearly list the accountant’s services.

As you know, most people who search for accounting websites are looking for help with their taxes. Therefore, it is important to make that a prominent feature in your list of services. Make it easy for visitors to your website to tell what exactly you can do for them. People are looking at accounting websites because they want a solution to their financial problem. If you can make their experience on your website efficient and easy, then you will likely land a lot of clients directly through your website.

Page layout is extremely important. You might not think much about how the pages of accounting websites should be laid out, but you really need to provide a good user experience. Keep your text in blocks with plenty of white space surrounding them. Paragraphs should be short. People typically skim on the Internet. If a block of text is too long they may skip over it completely. Images and interactive elements are important on accounting websites. Just remember to keep a nice balance between text and interactive elements. You are going for a clean, professional design. Every element should serve a purpose on your website.

It’s no secret that accounting websites can be powerful marketing tools. Your website is your chance to reach the entire world at any time of the day or night. Because the Internet is so big, you may be tempted exaggerate your skills, services or list of clients. However, remember that it is best to be yourself. Online users can pick up on this kind of thing very easily. It really is better to present yourself as you would in person. Even though you are competing in an online marketplace, you should own your strengths. You have a unique selling point that will separate you from your competitors. Focus on clearly defining your services and providing the best service for your visitors. This will ultimately win out over even the biggest accounting firms.

Every week more business is happening via the web. With younger generations in particular turning to the internet to find their service providers, accounting firms have no choice but to focus on using high quality CPA websites to appeal to the online consumer. Projecting a knowledgeable and credible online image thus has become a highly significant part in keeping ahead of competing service providers. The quality of your website, along with the strength of the brand image it confers, is a very significant component of growing a business in this day and age.

A good accounting website should convey a definitive identity for your practice by avoiding the cookie-cutter feeling of most sites that use a free template. Yet your site must be clear, content-rich and effortless to use, and steer clear of cheap gimmicks which only distract potential clients.

You can maximize your accounting website’s impact by knowing three simple rules.

Make Design a Priority

Unlike the early days of the internet, it doesn’t work anymore just to choose one of a handful of premade templates and fill in the blanks. Take some time to think about the image you want the site to project.

Chances are that competence and professionalism are high on the list of things you want to convey. The snazzy animations, images and layouts of some modern website designs are unlikely to help you with that. An abundance of features can make a site look tacky, while bright colors create the impression of an informal workplace, or simply look garish if the wrong colors are used.

Tailor Your Style

It’s not that you need to keep it drab and dull. But the elements you choose to include in the website should reflect what your business is about. Attention-grabbing features are only useful if they highlight something useful about the service you provide, or some aspect of your company culture that you want your client to know. So don’t include unnecessary features just for show.

Imagine your website as another room in your office. Since CPA websites represent your business to clients who come to you online, it should project the same sort of atmosphere that you aim to create in your physical space. Picture the website design displayed on your office desk. Does it fit in with its surroundings?

Function Over Form

Always remember a website’s fundamental role is to provide a portal for your practice. A straightforward appearance, attractive graphics and aesthetically pleasing background will help to draw visitors’ attention and encourage them to give you a longer look, but ultimately their loyalty all depends on how effectively the site speaks to their need. Your site should be straightforward to comprehend and be easy to navigate. Even the most clever design idea must not forego usability in the name of style.

CPA websites face a big challenge. They must outperform competing sites and engage passersby while also conveying the class, competency and ease of use which will win new customers’ loyalty for you. Making sure that a website adequately reinforces your brand necessitates a clear brand strategy, good design choices and emphasizing on providing a congruent flavorbetween the site and your office.