I’m not going to make this a long post. It’s Christmas Eve. My Wife and Kids are doing a little last minute shopping, and they’ve left me alone for a few hours. I have some friends and family I’ve been writing to, but I also want to take some time to say a special “Merry Christmas” to you, my customers and readers. Thank you for making me and the rest of our CPA Site Solutions family a part of your life. I really want you to know how much we appreciate your attention, your custom, your friendship, and your trust.

I’ve always been a huge Tony Robbins fan. When I suffered some personal business setbacks many years ago it was one of his seminars that helped snap me out of my funk and put me back on the road to taking care of myself, my family, and my customers.

During this seminar Tony talked about a business strategy he called CANI. CANI is an acronym for “Continuous And Never-Ending Improvement”. It’s a simple system really. It is based on the concept that the key to business success is to make sure that you are always offering the best possible service for the best possible price and means that every day, every day, you sit down and take some time to ask yourself a simple question. What can I do to make the product or service I’m offering better. Once that’s done, all that remains is to muster the will to act on what you’ve learned.

I’ve applied this concept to every aspect of my life, not just my business. And it has made my life better. I have a wonderful life. I have a beautiful wife and two amazing children I love with all my heart. I have a great job that I look forward to doing every day. I have real friends that I can count on.

I cannot recommend highly enough that you take some time every day and apply CANI to your business, and your life, too.

I would also like to humbly suggest that we also apply this concept to one another.

Times are hard. We’ve been at war pretty much continuously for more than a decade. We’re recovering from the worst economic downturn since the great depression. The country is more polarized than I have ever seen before. As a country we are tearing ourselves apart to the point that we are staring down the barrel of a complete political meltdown.

I don’t pretend to have a solution to this, but I can’t help but wonder what would happen if, in the spirit of the holiday, we applied CANI to our politics, too. And I’m not talking about politicians. I don’t honestly have a lot of hope for them. I’m talking about the rest of us. Maybe it would be a good idea if we each spent a half hour or so asking ourselves what we might do, personally, to reach out to and understand the people we disagree with.

I’m not asking you to start a third party or solve the financial crisis with an ingenious soundbite. I’m not sure it’s wise to try to convince anyone of anything. But what would happen if each of us reached out to just ONE person we don’t see eye to eye with and tried to find a spirit of compromise between us? After all… isn’t compromise about finding common ground? And I think we can all agree that whatever we may disagree about, we all sincerely care about one another and our country, and we all would happily wish one another a “Merry Christmas”.

Hey… it may not help one bit, but it couldn’t hurt. And it may not save the world, but it may spare a few friendships. It may also remind us that while we may disagree on the means, pretty much all of us are working toward the same end. If we cannot agree, we can agree to disagree civilly and with an understanding that what can be done can just as easily be undone.

I guess that’s it. Peace on earth is an awful big order. How about just a little peace among friends?

Anyway, in closing (as a very wise man once said)…

“MERRY CHRISTMAS TO ALL, AND TO ALL A GOOD NIGHT!”

by Brian O’Connell

Let’s be honest with ourselves for a moment. Lot’s of us are neglecting the marketing end of our practices.

This is understandable. You went to school for years to be an accountant, not a salesperson. You’re good at your job. That should be enough.

But it’s not.

In today’s economy, sales and marketing is the driving force behind small business success. If you are neglecting your firm’s marketing your firm is not growing as fast as it should be.

So… How do you get back into the game? What exactly is going to lead people to your accounting firm and not the one just down the street?

There is a lot of competition out there and marketing is the key to “kicking” your accounting firm back into the race.

Here are a few ideas on how to get back into the marketing game:

• Use social media to your advantage. Set up a personal profile on Linkedln. Share your experience and explain why you’re the best. Get your friends to recommend you. Set up a Facebook page for your accounting firm and let all of your contacts know about it. It may help to run some kind of special social-media promotion.
• Every successful business has their own website. Spend a little money and set up a top-of-the-line web site. There are many professionals that will do it for you and it won’t cost a fortune. After you have your website, link it in your Facebook and Linkedin pages and share it with people.
• Advertise with flyers, business cards and even small posters. You can usually hire small firms to send out the flyers or put them on vehicles in parking lots. Put the small posters in places that are seen by your target customers and hand those business cards out to everyone. One person may not use your service but with your card in their purse or billfold, they may hand it to someone who needs a CPA. Word of mouth is pivotal to growing an accounting practice!
• Putting simple ads in newspapers and periodicals does bring business. Use that source. Most advertisements in newspapers are rather inexpensive. The key to writing a succesful print add is to include your web address and a good tagline with a strong call to action.
• Ask your friends and family! Referrals work; set up a coffee meeting with the people you know have connections to others who may need your accounting services. When they see your generosity in buying that round of coffee, they will want to help you get some clients.

Sales and marketing are the tools to win in the business world today. It is understandable that you’re not a salesperson, but you need to throw that negative thought behind you and jump into the marketing ocean with both feet. If speaking and communicating with others is real difficult for you it may be wise to take some speaking courses.

Many CPA’s seem to think “marketing” is a dirty word. I’ve had to spend a lot of time convincing clients to up-sell and side-sell services.

Marketing is the key to growing your firm, but there’s more to it than that. Marketing is part of your job.

If your clients are paying more taxes than they should, or if they are making less money than they could, that’s YOUR fault. Clients can’t be expected to know what extra services you offer and how they could benefit them by osmosis. It’s your job to tell them about it. It’s your job to explain the benefit and convince them to take advantage if it.

That’s all honest marketing is!

Stop treating your marketing as the firm’s red-headed step-child. Get out there and start saving more people money and you, your firm, and your employees will prosper with them!

by Brian O’Connell

Last week we looked back at popular design trends from 2012 and talked about how they impact accounting website templates. Now let’s take a look forward, and talk about some of the exciting changes in store for us in 2013.

Accounting firms, just like any other business, need to keep up with marketing trends. As the information age progresses, businesses are altering the design of their webpages to start drawing in new customers. Accounting website templates will see some changes in the upcoming year to reflect these style trends. The sleek, simple designs that are becoming popular are ideal for accounting firms because they reflect the more serious tone that this type of business should reflect for their customers.

Organization and Flow
Most web layouts today focus on creating interesting art with interesting backgrounds or large blocks of color. Everything on a page is broken up and carefully organized to make for easier navigation. Customers should immediately know where to click to get the information they need because everything is labeled in large text that is easy to read. All of these elements should be combined in a uniform design that allows you to see everything, but connects all the elements in some kind of uniform patter. Templates for accounting websites will follow much of this design work to portray every aspect of the business.

Navigation is also key in the way that accounting website templates are being altered in the future. Templates are seeing a shift to fixed navigation throughout the website which is only going to become more prominent in 2013. This scrolling method means that most aspects of the page will remain in place as the user scrolls through so it is easier to keep the vital information the page presents in sight at all times. Items like links to other parts of the site are often given this treatment.

New Design Software
Most accounting templates will be made with HTML 5 or CSS instead of older programs. HTML 5 will allow for smoother integration of multimedia into CPA website designs. It will also give accounting firms access to different fonts, borders and design elements that can make their sites stand out. Increasing the typography with HTML 5 is also ideal for accountants because this will give you more access to monetary symbols that may be relevant to the work you do. These design programs also allow for more interaction with the customer. You can create drop down menus, custom layouts or layer several elements on one page much more easily than older templates would allow. This way, templates can make room for a lot of information on one page without making things cluttered.

Making Room for Mobile Connections
A great deal of web surfing today is done by those on mobile devices, so accounting website templates are being designed with this demographic in mind. Templates can be altered to adjust the size and layout of information based on the resolution of the device that is connecting to the page. This way mobile users are not scrolling through volumes of text and computer users are not squinting at a tiny page. Accounting firms will need to think about what information would be the most appropriate to provide for these different demographics so that they can make adequate use of both aspects of their website templates.

With the growing importance of social media as it relates to marketing and public relations, the question becomes, “Should your Accounting or CPA Firm have a formal social media policy in place?”

If you aren’t sure, ask yourself if you should trust your online presence to employees without providing them any outline of expectations. Are you comfortable that all of your employees will just automatically be on the same page as you, and that their representation of your firm, and themselves, will always fall within your desired parameters without a guideline? If your answer is no, you may want to consider implementing a social media policy.

There are generally some type of guidelines to every aspect of business, social media is no different. Without a guideline people will act based on their own judgement, which may not be in line with yours (and it may not be in line with your long-term plan).

Think about your in-office policies. While you probably think many of those policies should be common sense, the company manual serves the purpose of making sure expectations are clear (among other things) so that there isn’t room for someone to undertake guesswork or simply be unaware of the expectations. A social media policy serves a very similar purpose. Everyone will be on the same page because they have all been presented with the same expectations.

A social media policy shouldn’t necessarily be some complicated legal document but more of a simple outline of the ‘who, what, how, when’.

The Who:

• Who is authorized to represent your company online?

The What:

• What are the expectations of the representation of the company?
• What are the general topic expectations?
• What kind of things are expected to be confidential?
• What kind of things are unacceptable?

The How:

• How should employees treat each other (as well as clients, vendors, anyone else that may have an association with your firm) online?
• How will unacceptable behavior be handled?
• How should negativity from non-employees be handled?

The When:

• When employees are off the clock, how should they represent themselves online?

If you just cover your basic expectations everyone will be clear.

The Social Media Governance provides an array of examples of social media guidelines and policies across various industries. You can use these as a starting point.

by Brian O’Connell

As with any other field, trends in web design come and go. Sometimes this is in response to advancements in technology that allow new features to be created; sometimes it’s just a matter of fashion and style.

Responsive Web Design
This is one of the biggest buzzwords of 2012. Until fairly recently, web designers had a pretty good idea of the technology their users would be employing: a desktop computer with a standard monitor or possibly a laptop. The rise in mobile Internet usage and the proliferation of different platforms — desktops, laptops, notebooks, netbooks, tablets, smartphones and more — has complicated matters significantly. Responsive web design, or as we call it here, “smart designs“, looks at ways of building pages so that they can be viewed effectively on any platform.

Single Page Website Designs
One-page layouts became all the rage in 2012. Again, while these are quite appropriate for a small company or an individual they are less useful for a large company or one that offers a complex array of services. Not so for us. In the world of CPA websites, multiple-page sites are an absolute must.

Slab Fonts
These solid, chunky fonts were everywhere in 2012. It’s not hard to see why. They are easy to read and convey a certain gravitas without being stuffy. They’re perfect for putting across a sense of professionalism and reliability while still giving your site an up-to-date feel, making them a strong choice for accounting website design. Slab fonts look best in upper-case letters and should be used sparingly, as titles and subtitles rather than body text.

Personal Greetings
This became a huge trend in 2012. The personal “Hello, my name is John Doe and I offer XYZ service” works very well for small firms; start-ups, individual freelancers, and micro-companies of two or three people; but for larger practices it may seem far too laizes-faire and unprofessional.

Supersized Headers
Website headers grew significantly during 2012. Instead of a discreet logo and slogan hidden away at the top of the page somewhere, 2012′s websites began using half-page headers for serious, memorable impact. A large header with a well-designed logo and a carefully-chosen message creates a strong visual impression and stays with the visitor after they’ve left the page. Some sites also introduced bigger-than-average footers to house social media buttons and other less important information.

Clean Designs
We’ve been pleading with our clients for years to cut out the clutter and keep their site designs simple. In 2012 it looks like we’ve finally gotten our way. Slick, smart designs with a small number of appropriate images and a handful of well-chosen fonts took over from the “cereal-box” look. This kind of spare, easy-to-navigate style offers a professional feel that’s ideal for accounting website design.

Predictions
While some of these trends are likely to be fleeting, others will probably be around long after 2012. In particular, clean designs, larger headers and particularly responsive website design are almost certainly here to stay.

by Brian O’Connell

Stock photography can significantly affect the effectiveness of CPA websites. For most people images have more impact than words and are therefore easier to recall. Colors, text sizes and font styles in a photo can be manipulated in order to be enticing and memorable to a customer. Many people assume that accountants are dull so make sure you have a website that challenges this stereotype. One of the best ways to do this is by ensuring that CPA websites reflect the firm’s personality. If you make them look like a spreadsheet with lots of numbers, you will chase your site visitors away.

Why Use Stock Images?
It is important to set your site apart from other CPA websites that are offering similar services. Doing this helps increase traffic because they see your branding as unique and relatable to their needs. The last thing that people want to do when they reach your page is find too many photos and get confused about what you really do. Your home page is the base on which you build your personality because this is the first webpage that is seen by the visitors.

Where To Buy
If you are a CPA Site Solutions customer you already have access to an impressive gallery of stock photos that are fully licensed for your use on your websites, but if you aren’t with us there are plenty of “royalty-free” photos on the Internet that you can buy. Some of the websites that offer such images include Flickr, Stock.XCHNG, iStockphoto, Stockvault, Morguefile and Imageafter.

“Royalty Free” Doesn’t Mean “Free”
You still have to pay the photographer for the right to use the picture. “Royalty free” means you only have to pay once, you don’t need to keep paying each time you use it. You do need to acquire an initial license, but then never have to pay royalty fees going forward.

Explore Alternatives
You may be wondering why you would have to buy licenses for website images when you can just hire a photographer. You can! In time you probably should, but you can save money and time in the short term by using stock images. You’ll have a large pool of photos to choose from and you can always change them when you feel like it, or when you want to give your website a new look.

Using Images
Less is more. It is always best to have one or two high resolution photos that speak of quality than have thousands of small grainy or blurry looking images. The latter can give the impression that you offer cheap services or that your clientele is not too keen on what they are buying from you.

People respond to emotions so if you want them to return to your website you have to inspire positive reactions from them. Smiling individuals who look like they want to help can be very relaxing and comforting especially to clients who are having a hard time with their taxes.

by Brian O’Connell

Tax season is almost here. Once the Christmas lights come down and the New Year’s party is an embarrassing if hazy memory crunch season will be here and, for the most part, marketing will be the last thing on your mind. But the tax time rush is only a few months long, and before you know it you’ll be hustling for billable hours again. 

Cultivating prospects takes time. Don’t wait.

Work on your marketing right now while you still have time!

The competition for clientele among small and medium size accountancy firms in America tends seem secondary from late winter to early spring. This is the prime season for number crunchers in the US as both individuals and businesses prepare to file their final tax returns. There are no shortage of clients as Tax Day approaches. But once tax day is over most of your clients disappear for almost an entire year only to reappear for another tax filing. For your firm to grow it is vital to retain them for other off-season services like compilations and reviews during the remainder of the year.

An accountancy should establish a reputable foundation and client base right from the start. Building trust and relationships will grant your firm good standing among clients, and promote steady business with them throughout the financial year.

Exploiting Your Email Marketing System
So, how can your practice obtain and maintain leads after Tax Day? Market your accounting practice with custom emails to prospective clients.

Email marketing is among the simplest and cost effective ways of generating leads for your firm. Generally, tax and accounting firms are small to medium-sized organizations run by associates or partners. Your companies usually operate with small budgets and thin profit margins so you need affordable and manageable marketing campaigns to reach out effectively to your prospects and existing client base. This is possible through your CPA Site Solutions Email Marketing System or custom email marketing software available from other providers. Anyone in your company with basic computer know-how can operate such custom email applications with relative ease.

Targeted Cross-Sales
You can also advertise and market your accounting practice with custom emails among targeted clients. This is because the cost of conventional advertising methods such as television and radio is quite prohibitive for small-scale accountancy firms. For example… create a campaign for small business owners and send them information about the benefits of of your compilations, reviews, and strategic business planning services.

Changing Times
In the past, classified adverts on major newspaper were cheap and effective. Today, this is no longer the case, with ad spaces on mainstream newspapers shrinking considerably. You may still advertise your accounts business on a local newspaper but there is minimal guarantee that the envisaged message will directly reach its target audience, much less bring in returns.

Nowadays, customized bulk mail services from the US Postal Services are rarely in use for advertisement purposes like they were in the past. This leaves you with customized email software as the most affordable and convenient means of spreading the word about your company among prospects.

Proven Effectiveness
Currently, email is the leading form of communication and interaction for businesses in the US, according to a report by ExactTarget, an email marketing services provider. Data from this report shows that email facilitates 56 percent of business to business (B2B) communications in the US. Therefore, a plan to market your accounting practice that integrates custom emails has much higher chances of success than one that does not.

Personalize Your Message
A well packaged and customized email is hard to miss or ignore. Email software allows you to personalize the subject line and content of the email messages. Take a moment to learn how to use the system and apply these personal touches to your email marketing campaigns. Having a message addressed directly to the client or prospect by name in the body of the email significantly increases the probability of the messages being open and read by targeted recipients.

Email Marketing Benefits Everyone
Email marketing is currently the easiest and most effective way of personally engaging with your prospective and existing clientele. Typically, small businesses and individuals wait until the last minute rush to file their tax returns but professional accountants recognize the value of tax deadlines, and keep close tabs on any significant news regarding tax laws from the government. As an accounting firm wishing to built its reputation, therefore, you can position your company as a reliable and authoritative source of knowledge on financial matters pertinent to clients. This may include sending prospective and existing customers regular email updates and newsletters regarding the latest events in the financial world.

This is not just you doing your job! These informative messages are also part of the plan to market your accounting practice. By sending monthly or quarterly emails gently coaxing clients and prospects to take a more proactive role in their finances and sending them financial news blurbs and promotional materials in the form of email newsletters you are providing marketing information on services targeted to the needs of specific customers and keeping your brand in the target’s “front of mind”.

Attracting Referrals
The ability to get free referrals from existing networks is another key benefit of email marketing campaigns for your practice. A client may find the email contents useful, and forward it to his friends or business associates in need of similar services. This is a free form of marketing that can positively impact your accounting business by bringing in new customers.

Close engagement through email is a great way to maintain contact, and build long-term relationships with your clients. Email is an underestimated and severely underutilized tool for accomplishing this. Your accounting practice may obtain sufficient revenue from existing clients, but its future growth depends on the acquisition of new ones and one of the best ways of attracting them is to stay in touch with custom emails.

by Brian O’Connell

by Brian O’Connell

With an influx of online competition many website designers are still making some very serious mistakes when developing your website as a marketing instrument.

Links
Most are still practicing quantity over quality. This used to work really well, but it’s a very ineffective practice. In the end low quality links may draw a trickle of traffic, but they don’t have much SEO value and they won’t convert visitors into customers.

It pays to understand how to not only draw people in, but convert them into clients. Conversions always trump traffic when it comes to building and promoting your CPA business.

Bottom line–you’re trying to get CUSTOMERS, not just visitors. Luring traffic is only profitable when qualified visitors actually become paying clients. When marketing, you should alter your focus to quality web traffic rather than raw numbers.

A few simple strategies will help you keep this focus and get the most bang for your buck.

Content is King
A key strategy is to fill your website’s pages with quality content with a sharp focus on your customers needs.

Avoid talking about yourself. Don’t use words like “we” or “I”. Concentrate on the value you are offering the client. Your copy needs to be full of words like “you” and “your”.

It’s best to assume that a person’s time is limited, because in this day and age, it absolutely is. Draw their attention to the top of web pages and hit them with crucial information first. From there, they’ll be more inclined to scroll down and gain some context. Research shows that over 80 percent of web viewers spend most of their time near the top of a web page, so you’ve got to do your part and make that information count.

Make it Consistent
Content quality is one thing, but your site has to be uniform and comfortable so that visitors will know what to expect. This hinges upon design, color schemes and graphics that invite them in and brand your site with exclusivity and unique touches. Bells and whistles are nice, but it’s important to keep the site clean and to the point.

Since you operate a CPA business, people that visit want to know that they’re dealing with people that are professional and attentive to detail, so your site should absolutely reflect that. When dealing with a straightforward field like accounting, less can be more. Use fewer words to make solid points and allow visitors to get a sense that you’re professional and an authority on the subject.

Engage the Reader
Be sure to close your website content with calls to action that make your readers feel like they’re participants in the process and not just being talked to. There’s no one size fits all need for potential CPA customers, so calls to action on CPA websites make it more possible to allow engagement. You may have a call of action dealing with getting them to give you a phone call, get a quote, or other such actions.

Even just getting a visitor to sign up for your free email newsletter is a remarkably effective long term marketing strategy. It traps their email address so you can send them cards on the holidays, etc., and it keeps your brand in front of the prospect for months or years until he’s ready to sign on to your service.

by Brian O’Connell

CPA website design has long been dominated by a “sophisticated” look which tries to deliver the message to the visitor that they are dealing with a distinguished organization. That style is not an effective way to market your firm. It’s a “vanity” site, designed to impress and appeal to the site’s owners rather than it’s customers and prospects.

CPA practices with a more studied approach to marketing offer a more user-friendly  experience that helps visitors find what they need. This also gives them the feeling that they are dealing with a company that has the experience necessary to handle their finances, while still retaining a sensation that they care about every individual. There are a few simple things to keep in mind in order to create a functional website which portrays your company as warm and inviting.

High-res images go a long way in contributing to the way that your site is perceived by a potential customer. While a picture of your building is usually a good thing to include on-site, you’ll probably need a few filler images as well. There are plenty of stock photo services that can help you find images which would look good on most websites for accountants, but try to sprinkle in some images of your actual office and staff. This will help make and maintain personal connections with your visitors.

Your site would also benefit greatly from a couple of infographics that deliver a targeted message to your visitors. Showing them a pie chart demonstrating how much a client could save when dealing with your firm will get the point across effectively.

The text you use on your site is very important in a number of ways. The look of the text itself is vital to your site’s performance, since fonts that are too small may bounce visitors off of a page. Also, elegant looking “fancy” fontscan be hard to read for lots of people. Choose a font that’s easy to read and a size that is viewable from 2-3 feet away.

Anything you put on your website should have something to do with the message you are trying to convey. This means your links should be relevant, your text shouldn’t ramble on (learn to summarize), and your images should pertain to the services you offer.

You can use a background image to highlight a specific part of your website, or use images to draw the visitor’s attention to the first thing you want them to see.

Finally, be sure to  keep everything organized. CPA website design is meant to showcase your services and give visitors a chance to learn more about your firm, give them a favorable first impression, and help them overcome the fear of strangers that represents the first objection every CPA must overcome when a new prospect enter’s her sales funnel.

by Brian O’Connell

Marketing your CPA firm isn’t very different than any other business. You have to use all of the same online tools that give you visibility and build communications with customers.

So… Where do you begin ?

Build a website that tells why your company is truly unique and different. Choose colors that convey professionalism like blue, yellow, green, black, and or orange. Think about what message you want to convey and what colors send this message.

Write unique content that calls the customer to contact you about your services. Include a slogan, web pages that describe your unique services, and  tell your story. Talk about your staff.

Make sure your copy clearly states what the visitor needs to do in order to enjoy the benefits he is learning about. This is a marketing technique called a “call to action”.

You can have a special offer for customers if they call to try your service, or have them fill out an online form with a special offer.

Your website should simple. Hire a design firm that makes your site easy to search and navigate. Also, knowing which keywords will get your site name on the top ten list when you type them into popular search engines is key. Customers often search online and don’t look past the first web pages for results so apply basic SEO techniques to your site.

Use videos and sound on your site to make it more interesting for customers to view. This can bring you more business.

I know… a lot of your competitors are already doing this. But a lot aren’t!

OK, now let’s really start to break away from the pack.

Use email to write a good marketing letter to target potential clients for your business. They can be from referrals from current clients or a list you devised from advertising on your site. Heck… just about everyone you know who isn’t already a client is a prospect, so start compiling every email address you can get your hands on.

Give these prospects a reason to call your CPA firm by offering a special price on yearly taxes or, better yet, use it as an opportunity to cross-sell your off-season services by offering consultations in regards to compilations, reviews, and other business related services. This can get you new clients and increase the billable hours you’re getting from the clients you already have.

Social networks are great for promoting CPA services.

Set yourself up on Twitter and LinkedIn, then develop a Facebook page that links to your website. Clients that post positive feedback on your services or firm will be good marketing for you. Facebook is ridiculously popular and lot’s of CPA firms get new clients from social media sites every day. These sites give you a unique opportunity to learn about customers and keep in touch with them.

Take pictures of your staff and clients (with permission, of course) and post them to Facebook. Perhaps you went to a unusual seminar or trade show for accountants? This is good press for your business. It keeps your brand visible and and let’s clients know what you’re up to.

Does your CPA firm donate to a cause or help an nonprofit organization? Posting on social media and posting photos will get you known in the community.  Good community relations help a CPA firm with marketing their services.

Finally, try advertising your website in the newspaper or on the local radio. These old fashioned marketing techniques still have some punch. You’d be surprised how many local people still read the newspaper and listen to the radio.

Radio is a good way to send the message out all day at different times to different audiences. A lot of business owners allow their employees to listen to music, so stick to light rock and easy listening stations and run your ads mid to late afternoon on weekdays. Newspapers on the other hand appeal to specific, and often very desirable, demographics.

The key to success using these traditional ad mediums is to integrate your website address into it along with a good tag line that offers a benefit to the reader/listener. Now, obviously, these types of ads can’t offer links for traffic to follow, so if you don’t have a domain name that’s easy to remember and easy to spell you are going to need to get an “alias”. Don’t worry. It’s easy to map these “secondary” domains to your site. Just let your web host know the alias domain name and ask them to map the name servers for you.