One potent way to achieve this is by distributing press releases. Companies like yours, with high-quality CPA websites (I’m assuming here that you’re already a customer) have a great deal to gain from this technique.
Press releases are usually used sparingly. Most firms never release any, and those that do usually reserve it for major announcements. This isn’t an effective use of the available media. Press releases should be distributed for any even passably notable happenings at your practice.
There is no monetary cost and the investment in time is small. The only requirement is that it is written in a journalistic style that follows a specific press release format. This is a pretty big plus in these hard times when everyone’s marketing budget is stretched pretty thin..
OK… So why take any time at all to do this? I’m glad you asked. There are three good reasons to distribute regular press releases…
Links, Baby! Lot’s of Links!
The biggest advantage advantage to using press releases is their ability to attract traffic to your site by generating backlinks to your website. If the press release is picked up by Google news, Yahoo news and other media outlets things can really roll out fast! Not only will you generate hundreds or even thousands of links it could also generate a lot of publicity and drive a huge amount of traffic to your website.
Search Engine Love
Search engines LOVE these backlinks. As far as google is concerned backlinks are the single biggest factor in determining the importance of your website. The more important your site looks to Google, the better your position in the search engines will be.
There is no way I can overstate the effect that a good search engine ranking will have on your traffic.
Cultivate Brand Recognition Among Media Contacts
OK, this is more of a long term benefit. A press release can be used to increase brand recognition among journalists making you, but the key to this is to write and distribute press releases on a regular basis. The more people see your name and your company’s website, products and services on the Internet, the more comfortable about your business and the more trustworthy it seems.
A Quick Note: Optimize Your Press Releases for the Search Engines
Press releases stay posted pretty much permanently. Take advantage of this by optimizing your press releases so the search engines will find it relative to your websites important keywords.
With press releases pouring all this link love and often even actual traffic into CPA websites this strategy has become something of an unknown gem. Practices that aren’t using press releases to promote their accounting or CPA practices are losing out on a very lucrative opportunity.
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