Brian O'Connell, President

It feels so good to have a professional CPA website for your accounting firm. One with a modern design and loads of tools.

And what feels even better is putting your own stamp on it – personalizing it so it reflects the uniqueness of your firm.

The best way to do this is through writing new content. When you write up a unique home page, About page, or blog posts, your website visitors get a great sense of your personality, which helps them decide to do business with you.

The challenge is that it takes time to write. With a busy accounting office to run, many of our clients find this task falls to the bottom of their (impressive) to-do list.

But I think we have the solution for you: our new custom copywriting service.

When you hire us to write for your website, you get the relief that comes with striking something off your list. Further, your site becomes personalized and unique…

…and as a bonus, the custom content helps your site rise in the search results and increase conversions.

Writing for your website takes a certain set of skills.

The Challenges of Writing for the Web

Writing for the Web is its own beast. Believe it or not, people ingest information differently online than they do when reading a newspaper, brochure, or other printed material.

For one thing, people scan. Using headlines and lots of bolds help them get the gist of a page in a minute or two, without having to read the whole thing word for word.

For another, writing for the Web often involves persuasive writing techniques with a call to action at the end. You want folks to read your services page, blog post, or email marketing message – and then DO something. Your writing needs to persuade the readers why they should contact you or sign up for your newsletter – and then give a clear way to do that.

Finally, to help with your rankings in the search engines, writing for the Web needs to incorporate keywords. You need to know what keywords to target, where to place them, and how many to use. When you get this right, you can dramatically improve your placement in Google and Bing – which brings you new prospects.

Our Writers Are Trained in Online Writing

Our writers know how to write compelling copy that urges readers to take action.

They know how to increase your listings through proper keyword copywriting.

And they do it quickly, with no typos or grammatical errors.

What Can We Write for You?

There’s truly no limit to what we can write for your website – but here are some ideas:

• Welcome / Home page
• About Us page
• Service page – a page covering a particular service or one describing all of them
• Blog post
• Email marketing message

Cross “Writing” Off Your To-Do List

Now that busy season is here, you might be feeling the need to outsource some of your duties. Writing is the perfect candidate.

Focus your efforts on serving your clients – and save the writing for us. We have the experience and skills to get the job done quickly – and get more traffic and better conversions for you.

Sign up for Custom Copywriting today – or contact us with questions: 1-800-896-4500, support@cpasitesolutions.com. We’re here to help!

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.