If you don't like to write, busy season is not going to help your blog.
When busy season hits, it can be really tough to keep up with your CPA website blog.
But if you give up now, you might not get back to it until the end of May, or even later.
And this can sabotage your whole blogging enterprise. Blogging needs to be consistent to give positive results.
Experts in online marketing say that the most important feature of a blog is that it’s published on a regular schedule – even if it’s just once a month.
So how do you commit to blogging when you’re waist deep in client work?
Here are 5 helpful tips…
1. What Comes After “Old McDonald Had a Farm…”?
Social Media Examiner wrote about this handy mnemonic for how to earn attention from fans:
E = Entertain
I = Inspire
E = Educate
I = Inform
O = Outrage
Use the familiar Old McDonald tune to remind yourself the different ways you can approach a post.
For example, an entertaining post can be a story about something funny that happened at the office. (For a good example of this, check out Boost Accounting Referral’s accounting humor blog.) An inspirational post can be thoughts about one of your favorite quotes. An educational or informative article can be a simple reporting of some tax-related news. You get the idea!
2. Let Twitter Help
When you follow well-known business, financial, and tax-related publications on Twitter, you get a regular feed of late-breaking news that will be of interest to your readers.
With a minimal time commitment, you can write a post explaining the news and how it impacts your audience.
Consider following these tweeters for the latest in the tax and finance world:
@WSJ (Wall Street Journal)
@SmartMoney (the personal finance arm of the Wall Street Journal)
@CPALetter_Daily (from AICPA)
3. Get in Touch with Your Inner Broadcaster
If you hate to write, consider making a video instead! Just a minute talking about the latest tax news or giving some helpful hints about gathering up materials for your accountant can make a great post – and it’s quicker than writing.
For an excellent free tool that enables you to do this simply, check out Screenr.
4. Spread the Blogging Duties
There’s no reason why one person in the office needs to do all the blogging. If there’s more than one of you, you can take turns writing that month’s post.
For example, in an office of two practitioners and one administrative assistant, each of you will be posting just once during busy season.
5. Outsource It
When you hire a writer to work on your blog, you still get posts injected with your personality. A good writer will interview you for material and get a sense of your style and mannerisms so they can be reflected in the article.
How do you find a writer? You can hire one through Craigslist or a bidding site for creative services, like Guru.com.
Or you can hire us! We now offer Custom Copywriting – and when you hire us, you get a personalized blog post on your site within one business week.
Give us a call at 1-800-896-4500 or email support@cpasitesolutions with questions – or sign up for our copywriting services here.
Don’t Give Up!
When you have a website with CPA Site Solutions, you have two blogging options: a fully integrated blog that comes free with your website, and a WordPress blog, which we host and add to your website.
No matter how you do it, try not to lose momentum with your blogging. There are quick and easy ways to keep up with it during tax season.
What works for you? Share your tips with a comment!
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Be unique! Don’t copy! Thats my #1 advice. Bloggers tend to write “the 10 best ….. ” that we have all read 100 times before.
Steiermark Blog recently posted..Google Web Fonts – Tipps für das Kombinieren der Schriften
You’re right about that – and I would also add that bloggers should be sure to inject some of their own personality into their pieces. Clients want to find common ground with accountants as people – not just as service professionals.
This blog is very informative, sharing your knowledge and brilliant idea is very helpful. The information you provide is very refreshing and i really appreciate it. Thanks.
Anja recently posted..What You Need To Give Your Arowana A Good Home
Thanks for sharing this really helpful article. The tips in this article really helped me. Keep on the good work!
Peter recently posted..conference call
I’m a professional B to B writer, editor and content developer. I recommend looking in your own network for a good writer, before you resort to Craigslist or a bidding site (both attract a lot of bottom feeders!).
If you are in a Chamber of Commerce or BNI or another networking organization, start there. LinkedIn is also a good resource; I know many excellent professionals who are active on LinkedIn, and someone in your network will surely know one or two. Post a status update saying that you are looking for a writer who can do CPA content, and see what turns up.
K Stoddard Hayes recently posted..Welcome