When you want to attract new clients, don’t bother with LinkedIn. A CPA website is really what you need to build your client base.
But that doesn’t mean you should ignore it.
The plain fact is, to run a healthy, highly professional business, you need this networking social media site.
Here are the top 5 benefits of LinkedIn for accountants:
1. Banish Isolation
One huge advantage of LinkedIn is the plethora of professional networking groups you can join. When you’re a sole proprietor, it can be a welcome relief to meet other CPAs and swap stories about the highs and lows of running a business.
You may not have a company break room, but you can still spend a part of each day around a virtual water cooler on LinkedIn.
2. Get the Inside Scoop
Joining some professional groups on LinkedIn has another purpose, too – they help you stay informed about the industry. The groups, which are both national and regional, help you stay up-to-date on the latest tax laws, best practices, and relevant conferences.
Barry MacQuarrie’s excellent series about LinkedIn for CPAs lists the 7 essential LinkedIn groups to join:
- Your company’s group
- Your state CPA society
- Your practice group (that is, your niche)
- The International CPA Association
- Your competition
3. Diversify Your Connections
When you’re joining groups, don’t limit yourself to just the accounting groups. Join groups for service professionals, sole proprietors, and small businesses. Join regional networking groups. If you have a specialty, join groups in that niche – restaurants, elder care, or entertainment.
The more businesspeople you meet on LinkedIn, the more you learn, and the more resources you can turn to when you have a question or problem.
Despite the shaky economy, hiring is always tough. Selecting the best individual to bring into your company is big decision – one that can have an enormous impact on your firm.
Maximize your chances for success by maintaining an active profile on LinkedIn. As opposed to Facebook and Twitter, this social media platform is geared only toward professional networking – which means it’s a prime location for folks looking for work.
When it’s time to hire, look first to LinkedIn, both for applicants and for colleagues who can refer good candidates.
5. Keep a Safety Net
You may be happy as a sole proprietor or firm partner now – but it’s always a good idea to have a safety net.
If, for some reason, you need to find a position at another company, an active profile on LinkedIn is a very nice asset. Having an updated profile, which is essentially your resume – combined with the groups you’ve joined and participate in – is an excellent starting point in your job search.
Link Your Website to Your Profile
LinkedIn probably won’t help you attract new clients. But to build a professional, sustainable practice, it’s world class.
To display the LinkedIn icon on your home page and link your CPA website to your profile, just give us a call at 1-800-896-4500, or email firstname.lastname@example.org.