But text alone isn’t always enough. Prospective clients need a reason to trust you – an emotional connection – before they make that first call.
That’s where your picture comes in.
A picture of your smiling face puts prospective clients at ease.
A Picture Plus a Thousand Words
Including your picture with thousands of pages of content gives prospective clients every reason to trust you.
People are naturally drawn to images of the human face. And when they’re searching for a professional to guide them in financial matters – always a sensitive issue – they need to know you’re someone they can trust. A picture of you – and your staff! – is an important part of the process.
It costs a little, but it’s worth having head shots professionally taken. A photographer uses optimal lighting to accentuate your best features.
The Real You
Don’t be afraid to throw in some personality, too.
Are you a dog lover? Use a picture of you and your canine friend. Do you love the outdoors? Take advantage of the late afternoon sunlight to get a natural shot outside. Or if you’re more comfortable behind your desk, include a coffee cup in the shot, and maybe a vase of flowers.
These little touches make a big difference.
76% of business owners recently indicated that they wanted to have a sense of an accountant’s personality before contacting them for the first time.
In a crowded online environment, reach out to your visitors and give them a reason to choose you with some winning photos.
It’s Easy to Do
A number of the pages on our accounting websites make perfect places to add your smiling face:
• Welcome• Meet Our Team • Our Values • Employment Opportunities • Blog • Services • Contact Us
If you’re a Gold level client, just send some shots to support@cpasitesolutions.com and let us know where you’d like us to add them.
Silver-level clients: watch this video explaining how to add pictures to page headers – or read this Help file. (To have a Dedicated Webmaster make the changes for you, upgrade to Gold for just $20 extra per month.)
Make the Most of Your Website
Just because your website is professional doesn’t mean it has to be sterile.
Warm up your site with pictures and let your personality shine through. It’s a great way to show interested visitors that you’re the right choice for them.
Not a CPA Site Solutions client? When you sign up for one of our reasonably priced Complete Web Suites, we help you make the most of your site with pictures, outstanding content, marketing expertise, and much more. Try us out for free for 60 days with absolutely no obligation.
Do you like the idea of adding your picture to your site? Or does it make you cringe because you’re not fond of how the camera looks at you? Let us know your experiences – leave a comment!
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This is a very good advice for multiple reasons.
- accounting is either for you or for your company, it is therefore very much a “personal” service that people identify with. It is therefore important to appear to provide a “personal” service through your website.
- the picture used on the website can also be used on social websites (like Twitter) and for your avatar when you leave blog comments (through the gravatar website). This will help give consistency to your online marketing efforts.
- people do business with people, networking (both online and offline) is easier if you can associate a face with a name / brand.