Your clients have questions. Show them you have answers.

You might not expect to find value in a series of questions.

But listing Frequently Asked Questions on accounting websites leads to higher productivity, more satisfied clients, and expert rates.

Here’s how…

1. FAQs Make Happier Clients

When clients and prospects visit your website, they don’t always know what questions to ask. They just know they need help.

A set of FAQs not only conveys information – it also helps clients organize their thoughts. They feel more in control after reviewing the questions.

In addition, FAQs divide information up into small chunks – which is how people are used to digesting information online.

Finally, a lot of folks expect to find FAQs. It’s the first place they go – and if there are no FAQs, they’re frustrated.

When you satisfy your current clients, you strengthen the client bond. A stronger bond means you retain clients effortlessly, and keep the income flowing.

2. FAQs Mean Increased Productivity

Picture this: it’s tax season. Clients are calling daily, eager for financial advice. Because your website has very little information, it’s up to you and your staff to answer each and every call. This time of year, that’s a tall order.

Now let’s say you have one of our accounting websites. Instead of calling you for help, clients visit your FAQ section. You’re free to focus on your billable work, while clients get the assistance they need.

And more billable work means – you guessed it – more revenue for your firm.

Here are some examples of great questions to list on your website:

• When should I refinance my home?

• How much should I expect to pay in closing costs?

• Is interest on educational loans tax deductible?

• What kind of records do I need to keep in my business?

3. FAQs Allow Higher Rates

When you visit your doctor, you expect her to know about every medical condition you mention.

Pain in your joints? She should know what that could mean. Trouble sleeping? She ought to be able to help you. That mole on your shoulder that looks a little funky? You want to know whether you should worry.

Now what if she kept telling you, “Sorry, I’m not familiar with that.” Would you consider her an expert? Would you feel good about paying her a premium rate?

The same holds true for accountants. If you show your clients that you know a wide variety of information about financial matters, your clients trust your expertise.

And just try setting higher rates without that trust.

Save Time – Use Our FAQs

There’s no need to spend countless hours gathering questions and crafting answers. When you have a website with CPA Site Solutions, you get over 1,000 FAQs included at no extra cost.

The FAQs on our sites - helpfully categorized into several sections – answer your clients’ questions succinctly. They also point out why it’s necessary to contact you for further information, so they help drive business back to your firm.

If you already have a website with us, and you’re interested in adding to the FAQs with some customized questions, give us a call at 1-800-896-4500 or email us at support@cpasitesolutions.com.

Not a CPA Site Solutions client? Sign up today for our free 60-day trial – and start to swell your bottom line with FAQs.

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