Brian O'Connell, President

I love cable news. I love getting up-to-the-minute headlines 24/7. I’ve come to trust that if I tune in to CNN, it will deliver, every time.

The most successful accounting websites have something in common with CNN: they always deliver up-to-date information.

Of course, accountants don’t have the huge staff and generous budgets of cable news companies. It’s not easy to find the time to keep your site updated with the latest staff changes and firm events. Realistically, you need to focus on work that brings in revenue.

Most of the time, client work takes precedence over tweaking your website.

Besides, not all of us are techies. While updating your site isn’t hard, it does take a little while to figure out. And it can be frustrating – a real drain on your energy.

So how do you squeeze in as much billable work as possible (and keep your stress levels in check) while also staying on top of your website?

I have a solution…

Let Us “Do It All For You”

Make the most of each minute by outsourcing website maintenance.

Consider upgrading from Silver to Gold. The Gold level gets you the We Do It All For You service.

This service is like having your own webmaster just a phone call away. When you need to update your site, simply email us. We make the changes as soon as possible.

Here are some examples of the information to regularly post on your site:

• New employees

• New address or contact info

• Firm event – seminars, extended hours, etc.

• Introducing a new service

• Adding a new page when we offer a service improvement – such as our new QuickSend service

With “We Do It All For You” service, you stay focused on your core business while we do the grunt work.

The Benefits of Fresh Content

An updated site is critical for client relationships.

Like with cable news – if your site is always fresh and relevant, your clients are trained to “tune in” on a regular basis. What better way to keep that client connection?

And because search engines reward sites that regularly post new content, keeping current lands you a top spot in Google, Yahoo, or Bing. Listing high in organic search results is key when trying to attract new clients.

Cost Benefit Analysis

At $69.50/month, an upgrade from Silver to Gold costs an additional $20/month, or $240/year.

Say you bill $125/hour. If using our webmaster service allows you to do just 2 extra hours of client work per year, that’s $250/year in extra revenue. You make a little profit from upgrading to Gold, just from a tiny bump in client work.

And as a bonus, you save yourself a few mornings of tedious technical stuff. (Why suffer more stress than you need to?)

Of course, this doesn’t take into account the less quantifiable advantages of increased client connection and a possible rise in page rank on Google.

Upgrading has other benefits, too:

• When you want to try out a new website design, choose from double the number – 300 instead of 150. (It costs you nothing to switch designs.)

• For the Client Portal, you get easy one-click file upload. Simply right-click any file on your system and send it directly to the Vault.

• You also get additional space in the Vault - 500 MB total.

Click to Upgrade

If you sometimes put off making changes to your site because it takes time or it’s a bit complicated, then an upgrade to Gold might be a great solution.

To upgrade, click here. Once you submit your name and website address, one of our webmasters will call. Or call us: 1-800-896-4500, or send an email: support@cpasitesolutions.com.

What updates do you think are important for your website? Did I miss any? Share your thoughts below.

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