When consumers go online to look for products and services, they bring their magnifying glass. Like any other service, accounting websites must stand up to the scrutiny.

But how do people evaluate accounting websites? What helps a site stand apart from its competition?

Quality content. Load your site with great content and you make the grade.

New visitors read your articles, profile pages, and other information and become comfortable enough to take the plunge and hire you.

The 10-Second Test

Did you know that 95% of all buying decisions are now made online? Folks are searching for websites to help make decisions about what to buy. This goes for professional services as well as consumer products.

Once they land on a site, they take 10 seconds to decide whether to click away or read on.

If your design is professional, they feel comfortable enough to stay past those 10 seconds – and do a closer read. That’s where content comes in.

Quality Content Makes the Difference

But what content, exactly?

Here’s a list of the pages you need to convey who you are:

• Descriptions of your services

• About Us pages

• Articles

• FAQs

• Newsletters

• Blog posts

• Contact Us pages

If your site is filled with these pages, and they’re well written and knowledgeable, you put your best foot forward. You allow prospects to research your firm in the way they want to – online, in private, without needing to pick up the phone.

And, as a bonus, loads of high-quality content position you as an expert. This means you not only get the client, but you also get to charge the expert rates.

Get That Content Here

When you have a Complete Web Suite with us, you get page after page of outstanding content.

• 35 pages describing your Services - Tax services, business services, QuickBooks services, and services for individuals (you add and delete pages to fit your firm’s focus)

• About Us pages that are fully customizable and feature pictures and bios of you and your staff

• 3,000 pages of Financial Guides covering life events and business, tax, and investment strategies

• 1,000 Frequently Asked Questions about financial planning, insurance, taxes, and numerous other subjects

• Client Newsletter uploaded to your site monthly, with links to previous issues, covering taxes, investments, financial planning, and many other topics relevant to individuals and small businesses

• Fully Integrated Blog that’s easy to update with helpful accounting-related articles as well as more lighthearted pieces on your hobbies and personal interests

• Contact Us page with all your contact information, an email contact form, a map and driving directions (which can be omitted if you run a home office), and a staff directory

Someone looking for an accountant wants to research a variety of firms to find the right fit. Providing them page after page of text allows them to become familiar with your staff as professionals and more personally. This kind of information is what tips the scales in your favor and gets you the sign-up.

Free 60-Day Trial

If you want a website with loads of content that helps you acquire new clients, sign up with us today. You get a free 60-day trial, as well as all the tools and content of our Complete Web Suites.

Have new clients given you feedback on your site’s content? What other features do you think clients rely on when choosing a CPA? Share your ideas in the space below.

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