Look at Your Top Competitors. Do a few searches with Google maps under “accounting” or “accountant” and your city and state or zip code. Try different variations and see which firms consistently have strong listings. These are your top competitors and their listings contain helpful information for your firm.
Target Locally for Best Results
Reviews Are Key. Chances are that the competition has a lot of reviews of their firm. That is because reviews are a very helpful way to show stronger within a search. You want to try and get your clients to provide online reviews for you. Before you start that process there is some relevant information to glean from your competitors’ reviews.
Relevant Information. Click on the links for these reviews and then click on “More about this place.” When you do, you get a list of websites that have linked or talked about the firm. This is information to filter through to find areas that may work for your firm.
A number of the websites listed are probably something any firm could be a part of. An example would be having a free listing on accountant-finder.com. (Note: if you have a website with CPA Site Solutions, you are automatically listed with accountant-finder.) You could also get listed with a local town business directory that has a website.
Research the Links. The next task is to research the links to see which ones are something any firm could be listed with. Make a list and then follow-up with each to get your own CPA website listed as well.
Getting listed in local directories is a great way to increase exposure for your firm. It also gives your CPA website slightly more strength with search engines.
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