When you start looking into marketing your CPA website, there are certain terms you hear over and over again. One of the first that many Internet marketers talk about is keywords. Even if you have heard the term before, there may be some questions about what these do.

Here is a quick overview of  keywords.

Basic Definition. At the most basic level, keywords are the words a user types into the search engine to start a search. If a potential client wants to find your firm, they might type “accountant” in the search field. The more likely keywords would include your location, too. Of course there are as many variations as there are services that you offer.

Keyword Importance. Think of keywords as the gateway to potential clients. You need to understand what people are searching for to find your services. When you do you understand more about what gets them to your CPA website.

Basic Keywords. The first basic keywords are specific to your location and services that you offer. Start by making a list of all the services you offer. Now combine each with your location and you have a base level of keywords for your CPA website.

Then expand this list by making the terms more specific to what a potential client might need. An example might be a string of keywords like, “San Francisco small business accounting.” Use a spreadsheet to stay organized with the terms you generate.

Using Keywords. At the very least, use your keywords a couple of times on certain prime pages. An example is your home page. The home page should have the keywords of your primary service and your location somewhere in the text.

Once you have modified the home page, move onto your firm profile page and include some keywords there. Then go to your individual service pages and make sure your location is included within the pages text.

There is a lot more to using keywords – but including them in your website pages’ text is a great first step.

Look for more ways to use keywords in future posts.

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