Having a blog on your CPA website helps bring in potential clients by providing relevant tax updates and other news. Although you may get readers who are searching for these answers, it is also essential to promote your blog posts via social platforms. The most popular social platforms are Facebook and Twitter and now you have the ability to post directly to them from your blog.
How It Works. Check out our tutorial on how to use the auto-posting feature. There are buttons for Facebook, Twitter, and Linkedin. You do need to grant access and be logged into each network before posting an update.
Status Suggestions. The status update for your blog post is a way to grab readers’ interest so they want to read more. Instead of, “here is a blog post with some helpful tax information,” give specific details, such as, “5 Tips on Keeping Receipt Information for Your Taxes.”
Additional Resources. Consider tips from the following blog posts:
More Blog Exposure. Get more exposure for your accounting website by doing a guest blog post on another blog. When you write compelling content for another blog, you get interest in your CPA firm from a wider audience.
If you are interested in writing for the CPA Site Solutions blog, email email@example.com.
When you write a compelling blog post, the more you promote it via social networks, the more potential readers you get. Those readers may share that content with other people they know and your CPA firm gets more exposure. Now that there is an auto update feature on your CPA website, using those social networks is that much easier.
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