Once you have a CPA website you want people to be able to find and view it. Using Internet marketers is usually an expensive process. You do have the power to effectively market your accounting website without the expense. One sure bet is getting listed within Google via the local listing. Here is a quick way to get that done.

Don’t have time but still want the marketing advantage of being listed? Consider using our Search Engine Optimization for accountants. You pay once and get listed with Google Local along with many other local directories and the other major search engines, you get set up with Google Analytics, and more.

Getting Listed. First, log into your GMail account. Don’t have one? Go to gmail.google.com and easily set up a free account.

Once logged in, go to maps.google.com and type in your city, state, and the word accountant. Look through the list for your firm as you may already be listed. If you are already listed skip the sign-up process and “Edit” your listing.

Search a couple of ways to be sure; a double listing can be a real headache. Try finding yourself by your business name and your domain name. If you can’t find your firm you need to start a new listing by signing up here.

Editing the Listing. In the first part of the listing process Google prompts you for a lot of business details. Be sure to fill it out completely.

There’s a few niceties to keep in mind when editing up your Google listing.

• Use common business names, not official ones that no one would recognize.
• Integrate keywords and/or phrases that people would be searching for like “CPA,””Accounting,” or “Tax Preparation.”
• Include a physical location, not a mailing address.
• Include an Email address, but don’t use a personal one so as to avoid spam.
• Include a short description.
• Enter your business hours, and upload a picture of your building, your staff, and/or yourself.

It does take time, but be patient. It all pays off.

Claiming Your Business. You claim your business by going through an authorization/verification process with Google. There are a couple of different methods.

1. Google calls you at the currently listed business number.
2. Google mails you at the postal address on the current listing.

Importance of Verification. Google creates no listing if it cannot verify through one of the above methods. If you don’t have dependable live reception on your phone line you’ll have to verify by snail mail.

Once this is done Google verifies your changes and sends you a user PIN by mail. Use this pin by logging into your Gmail account and then going to your Business Dashboard and entering the pin.

Time Well Spent. Google local is one of the best ways to advertise your firm. It is a process – but, once completed, it establishes and markets your firm effectively.

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