The first part of this series on backlinks looked at what they are. This second part continues the discussion of what backlinks are and starts into how to get them.

Getting Reciprocal Links. Have a friend who has a CPA website? You could exchange links with them and both benefit. Reciprocal links like these have value in quantity. Just understand their value from an SEO perspective is weaker. You are better off, over time, with quality one-way links, see below. When you are first starting out getting links these are better than none at all.

These are also easier to get as it is more of an exchange. The next time you are talking with anyone with a site, work towards setting up a reciprocal link.

Refining the Process. Over time you should refine the reciprocal link process. Start looking for link exchanges with sites that are closely aligned with your accounting website. This means looking for sites to link to that are about business financials, taxes, etc.

Getting One Way Links. These are links to your accounting website without a link back to the other site. Maybe you have a friend with a site who links to yours and doesn’t care if you link back or not. Most of the time though these types of links come from your accounting website having content worth linking to.

You might also be developing relationships with other people. Look for those who need an accounting resource or authority for their readers.

Getting Three Way Links. This is where you set up an agreement to link from your accounting website to another site that links to a third, and then that third site links back to you. This is supposed to mimic one way links but is really just an elaborate reciprocal link setup.

These may have slightly more value than regular reciprocal links with search engines. This type of setup is not as strong as a regular one way link. You are better off when going for quality, getting the one way links if possible.

Getting links back to your accounting website is an ongoing process. You should always be seeking more backlinks for your CPA website. The more you have the stronger your site. You also have a more stable setup in case a site stops linking to your accounting website for whatever reason.

The final post of this series, coming soon, continues with specifics on backlink resources.

Have you started your backlinking process? How has it been working out? Comment below.

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