
Get Behind the Descriptions of Your Pages
Start with our Help Section. The best place to start is the help section that talks about how to market your website. The section specifically talks about page titles, descriptions, and keywords and how to use them. The time it takes for the overall process is minimal since you are going to be targeting specific pages, not your whole website.
Work with Personalized Pages. Once you understand the help section referenced above, the key is to work with the personalized pages. When you target these specific pages, your CPA website is stronger. Think of these firm-specific pages as helping drive traffic to your website. The rest of the content that is already there enhances your message and helps to keep visitor interest.
Client Keyword Gathering. It is always helpful to understand how clients find you. It gives you clues as to what is working and what isn’t. In terms of the Internet, you want to know what search terms (keywords) a client used to find you. So always ask and then compile this information for reference. Be sure to read the help section on keywords first.
Responding to Change. Always be willing to respond to changes in the market. For example, the data gathered on what keywords clients used to find your website: take that and periodically change or add to your keywords, titles, or descriptions.
Adding keyword-specific titles and description to personalized pages is essential. Take the time to work with these specific pages and your website as a whole benefits.
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What other measurements have you found helpful with using titles, keywords, and descriptions on your CPA website? Respond via comments below.
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