You have a blog on your CPA website. However, you are so busy with regular client work that it is hard to find time to manage the blog. Here are a couple of key ways to make managing the blog on your accounting website that much easier.

In a Nutshell. Organize your ideas, focus on content rather than length, and be consistent with when you post. It is actually easier to maintain your blog over time than it is to stop and start again. One way to start is by going for a small post a week. As you get comfortable with the process, move to more posts.

Organize Your Ideas. Keep your mind open to what information your current and potential clients might want to hear about. Keep some paper with you to jot those ideas down as you have them. Then keep those ideas organized in a list. Add details to your initial ideas in the list as you have them.

15 Minutes. When you have an extra 15 minutes to write, pick an item from the list. Write on the topic without editing any of it for 15 minutes. Now put what you have written away to look at later.

Come Back Later. When you have another free 15 minutes, take out what you have written previously. Edit it for clarity. If possible, have another person read it over. Then edit it based on the feedback. After this last edit the post should be ready.

Have Short Posts. The length of your blog posts shouldn’t matter as much as the content. Focus on ideas that you know your current and potential clients want to read about. Then write for clarity rather than length.

Be Consistent. There is no one right way to blog on your CPA website. Having consistently good information keeps your readers’ trust. Even if you were to have a few posts with so-so content, that can be somewhat forgiven, but you will always want to be consistent.

Do you have a system that works well for writing the blog for your CPA website? Comment below.

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