Driving traffic to your CPA website is an ongoing project. Engaging people through social media like Twitter helps move that project forward. Here is a tool that makes managing Twitter that much easier.

Organized Viewing. CoTweet is a free application that allows you to easily manage your Tweets and engage your followers. It provides a great way to listen for conversations and monitor your CPA firm’s overall image (which is part of branding).

Multiple Users. CoTweet provides a simple interface that allows for multiple user accounts. Comments and conversations happen fast on social media websites. When more than one person keeps a thumb on activity, it is easy to catch trends.

Most people don’t have trouble coming up with messages. It is easy enough to Tweet about their CPA firm or current events; it’s finding the time for all of this each day that is sometimes a challenge. CoTweet allows more people to manage the account, which means you can each spend 10 minutes a day to leverage all that Twitter offers.

Multiple Search Results. Searching Twitter is even easier with CoTweet. Multiple search results show in different smaller windows. That way, it’s simple to compare results of searches and find trends.

Multiple Accounts. Does your CPA firm have multiple Twitter accounts? CoTweet makes it easy to manage all of these accounts from one location. If you only have one account, consider opening additional accounts. It is often easier to target a particular purpose or audience when you use multiple accounts.

Twitter, Facebook, and other social media websites have the potential to help you market your CPA firm. Keep reading the CPA Site Solutions blog for more helpful tips and ideas on marketing.

Do you use social media on a daily basis? Has it helped your firm? Leave a comment below.

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