Although the Internet is an ever changing medium, having a newsletter is still key to running your CPA firm. In the series looking at creating custom campaigns for your Email Marketing System, PDF documents were used to attract subscribers.

This is another series looking at what to use for the PDF, creating the PDF, and uploading and linking to your PDF within the Welcome letter. Here is part one with what content to use for your PDF files to get newsletter subscribers.

Content Made Easy. A number of CPAs and other tax professionals really don’t want or have time to write their own content. So how do you create content for your PDF to attract subscribers? You use content freely available online.

There are many sources of good quality and informative articles available online for free. Although it won’t directly be your content, you are compiling the information for your subscribers so that they benefit. As long as you don’t change what is in the article, you are free to use it.

Where To Go. There are a number of websites with free articles for your CPA newsletter. In order to get you started here are a couple of great sources:

Articlecity—Best way to find something is through a keyword search. Example, searching for taxes brought up an interesting article on taxes when selling a home. The only drawback is that each time you do a search you have to prove your human by typing in barely readable text.

Ezinearticles—Again the best way to find an article is a keyword search but you won’t have to prove your human as with Article City. Taxes keyword search brought up an interesting article on questions to ask before hiring a CPA.

There are many more sources to choose from online. Just make sure that you read the terms of use and follow it before using it for your CPA newsletter.

Make It Your Own. You don’t need to violate the terms of use to make these articles unique to your firm. All you need is some personal commentary upon the articles you use. You then leverage the article ideas and give them your CPA firm’s perspective. The potential clients who read these then come to you for follow-up not the person who wrote the article.

Once you have your articles the next step is to prepare it as a PDF file for your CPA newsletter. This isn’t hard. There are tools online to use if you don’t have any desktop software for the job. This is the subject of the next post of this series.

Do you already use PDF files to gain subscribers? How has it worked out for you? Comment below.

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