Websites for CPAs Need Email Marketing Campaigns to Help Convert Clients

The Email Marketing System comes free with any CPA website hosted by CPA Site Solutions. This is part two in a three-part series about the effective use of that system with your CPA website. Part one is here.

This second post goes over creating custom email marketing campaigns, suggestions for campaigns, and the use of strong subject headings.

Custom Email Marketing Campaigns. Check out the help section on how to create custom messages. Once you have that down, check out the advanced section. Both of these links provide a foundation for managing your Email Marketing System that comes with your CPA website.

The first link is about creating custom marketing messages. The second link is about organizing those messages into an overall custom marketing campaign. Each of the messages g CPA Site Solutions Hosts Websites for CPAs and Other Tax Professionals ets attached to a particular marketing campaign. This keeps your messages organized. It also helps to manage the subscription process on your CPA website effectively.

Suggested Campaigns. What campaigns should you start first on your CPA website? Take a look at the unique services your firm offers. Say, for example, that your CPA firm focuses particularly upon Personal Financial Planning. One campaign could be around that subject.

Targeted Messages. Attach targeted messages centered around your overall campaign or “message theme.” If, for example, you decide to center a campaign around Personal Financial Planning, you could write targeted messages about helping individuals with their investment goals.

Giving Away for Free? Are you giving too much away for free with your Email Marketing System? Not really. Think of it as giving examples away for free. In your message you could highlight what a client was able to do through your service.

It is often helpful to give some basic advice away with an exception noted. The exception might emphasize that each individual is different and to call for consultation.

Subject Line. The real key to successful email marketing messages is in the subject line. Even though a person might have subscribed, you still need them to read. Powerful subject lines grab a person’s interest immediately and motivate them to learn more. A great subject line centered around a Personal Financial Planning campaign is: “How Bob Doubled His Investment Returns.” Look for more on subject lines in a future post.

Part three of this series, coming soon, delves into getting subscribers.

Have you had trouble with your own Email Marketing System? Have a success story you want to share with other readers about your CPA website? Comment in the section below.