Your have set up your Email Marketing System with your CPA website. You have created custom campaigns specific to your CPA firm. Now you just need some subscribers.

In part three of this three-part series, we’ll take a look at how to get subscribers, what they want, and what you have to offer.

Subscribers. There is an art to getting people to give you their email address. You can read about many different methods on the Internet. Here are just a couple that have stood the test of time. Remember, anyone who subscribes to the newsletter on your CPA website is a potential client.

What Your Subscribers Want. Most people want something in return for their time. When you promise to give them what they want, they subscribe easily. You know they have come to your CPA website for tax-related information. You are going to give them that information just not directly.

A potential client wants a reason to trust you. You can gain that trust by giving them valuable, free information they might not get elsewhere.

What You Offer. You offer a trade: in exchange for their subscription, they get a free PDF download with helpful information. This one method has worked over time despite the people who may unsubscribe after getting the download.

The PDF you create doesn’t have to be long. It should just contain a couple of elements. When you craft the PDF, try to hint at what else they could get if they consult with you.

Additional Offer. In addition to the PDF, mention that there are discounts that come only via the newsletter. Subscribers that are somewhat interested get another reason to stay for more.

More helpful tips about the Email Marketing System are coming. We’ll explore how to craft that PDF you want to give away, how to keep alive the relationship with your subscribers, and more.

Have some questions about what you read in the series? Send a comment below or email support@cpasitesolutions.com.

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