You have a blog on your CPA website. You have published a couple of posts. However, your CPA blog just sits there in the back of your mind as something that should be done. What should you write about? How much should you write? Here is a perspective on how to answer both of those questions.
CPA Blog Content. Where is all the content for your new CPA blog going to come from? One place is from your clients and the other is from various online sources of inspiration. The key is to leverage the time you have by getting into the habit of skimming sources.
CPA Sample Blog
Tools. You can use Evernote as a way to keep track of ideas for later. That way you can highlight particular quotes out of an article for use later. Come back to those quotes and expand on the ideas. Do this in small chunks of time and eventually, over the week, you have enough content to write a post.
Come Back Later. Get the notes and ideas down so you have some outline of what you want to write about. Write for a small chunk of time with the mind of coming back later. Only have 10 minutes? Perfect. Set the timer, write until the time is up. Come back later to edit and expand. When you come back later you have a fresh perspective and the timer keeps it short.
Blog Frequency. Web Worker Daily has a great article on how often to blog. The reason you write is often tied into the question. In order to get the most out of the content for your CPA website overall then you should write at least once a week. Whatever the amount you should always be consistent.
When to Stop. Some recommend at least 300 words to be worthwhile for your CPA website and search engines. Is your message clear? Have you said what you wanted? Then you are doing both yourself and reader a favor by stopping. The value isn’t in the length but the message and clarity.
Even if you don’t have a lot of time to write a post for your CPA blog, write something. Be consistent and get in the habit. The source of content over time can be of benefit to not only your CPA website, the readers, but also to yourself in ways you might not recognize at first.
Have a CPA blog? How often do you write? Where do you find your motivation? Comment below and share with other readers.
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I want to thank you for providing this ability to create and maintain a blog on our website. We are just starting and having our current and potential clients interact with us is fenomenal. We are looking forward for this to spark interest in our services and website.
Thanks again
Glad you like the blog feature! When you drive current and future clients to your CPA blog, you will find a lot of great interaction does occur frequently. You can jump start traffic to your blog by writing on other blogs as a guest. One place to start is with the CPA Site Solutions blog. If you are interesting in writing a guest post, let me know. Thanks for the great comment!