Making connections with others helps bring people together while increasing your CPA firms overall influence. An example would be to showcase your clients. In fact, sometimes even the smallest gestures, like buying a random stranger a cup of coffee, can influence in ways you might not imagine.
Giving Is Easy
Give and Grow Rich. That is the recent title of a blog post from Copyblogger. An unlikely place for a CPA and other accounting professional to go on the internet? Maybe, but the clear and touching message behind the post make it an excellent read for anyone.
Generosity Speaks for Itself. When you give without the need for something back, you gain. The generosity speaks for itself so you don’t have to. There may be nothing that comes of it but often you do gain in unexpected ways.
Free Content. There is all kinds of free content, like the Financial Guides, available to any website hosted by CPA Site Solutions. A person could come to any CPA website, grab that free content, and leave. Even so you are better off keeping this type of information available.
Free Tools. Along with the free content are free tools, like in the Tax Center of your CPA website. These again could be used and you could never gain a client from the experience. Again you are better off keeping these openly available.
Free Newsletter. There is also the free newsletter with fresh, useful, information each month. Some try to hide the newsletter, or any of these free items, in password protected pages. Yet that would be a mistake. You want visitors to have access to all this free information.
The Value of Your Expertise. In the end a visitor is not necessarily looking for any of those free things. They are looking for reasons to trust your CPA firm. They find that in the information you give for free.
In the end what they really want is the value of your expertise.
They want to trust the general value of what you have to offer. Once they have this, then they know they can trust you with their specific, and personal, situation. When that happens you have naturally converted a visitor into a client.
What do you think about giving information away for free? Do you have your own experience from something you have done on your CPA website? Send a comment below and share with other readers.
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This really is some solid advice for any type of website owner, not just accountants.
Giving and sharing is what drives the web today, think Twitter, Facebook, and all the very successful blogs out there , like Copyblogger, who generate tons of revenue from what is largely free content.
Providing free stuff online can also help your gain links (link baiting anyone?) and should be encouraged on any website.
Very true, connections made through giving and sharing can be priceless. Thanks for the comment!