You have a CPA website and have signed up for online social platforms such as Facebook and Twitter. You have discovered how to use Twitter to market your CPA website in minutes a day. Here is another way to help establish your CPA firm’s online image: screencasting via Twitter.

How Screencasting Works. Screencasting is taking a video of your computer screen. The video is recorded along with sound from an external microphone. You only need the following:

• An external microphone
• An idea or solution that can help others
• An outline of what you want to say
• Screencasting software

Free Screencasting Tool. Good news. Screenr is a free online screencasting tool for anyone to use with a Twitter account. You can start recording without downloading any software. The rendering and output of the video is all done for you online.

See Screencasting in Action. You can see Jim Tourville do a quick screencast on how to use multiple inboxes and filters to sort your mail. Jim didn’t do an organized outline of his content, he just started recording. Despite this, and that he used the internal microphone from his mac, the final output was good.

Potential Uses. Really Jim was just testing how the application worked with something he knew and used already. The potential uses for screencasting on Twitter are as varied as your own expertise and experience.

The Goal. There are a couple of goals to keep in mind. One  is the goal of helping those understand how to do something. The other is to drive traffic to your CPA website via Twitter.

The first goal helps in making your screencast something that works well. The second goal is why you are doing it despite being busy with other projects. Your taking a moment to market your CPA website and firm via helpful solutions that can benefit anyone.

The end result is that you are producing unique and valuable content for search engines. This content is on Twitter but is connected to your CPA website and firm. You gain by having your firm seen by more people that are potential clients.

Have you used screencasts or video on Twitter or your website? Have your own story to tell? Send a comment below. If you really want to get into screencasting, check out the Mashable article on 12 screencasting tools. You can also take a look at using video on your CPA website.

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