There was a recent article online called, 9 Marketing Tips from a Six-Year-Old’s Lemonade Stand. The title alone is eye-catching however the content, and the lessons learned, are priceless. If you have a CPA website hosted by CPA Site Solutions you are already practicing a number of these marketing gems. Here are a couple of tips on how to incorporate a few more marketing ideas.

Lemonade Stands and Marketing?

Free Information. There is plenty of great content on any CPA website. Included within this content are free articles with helpful and practical information. Having free information, “you’ll not only build trust, but also develop relationships with potential clients.”

Your Blog. “When users are excited about the base product, they are much more likely to upgrade.” Your blog is a great place to show more about who you are and what you offer.

You can also use it to give a preview of what types of offerings you have coming up. All of the free information, updates on your accounting firm, and hints towards the future make a potential client “upgrade” to an actual.

Something Extra. “Make everything you do something “extra special” and clients will take notice.” The newsletter that comes out each month has new information freely available. All of this information is certainly extra.

You can do more by leveraging contact through the Email Marketing System with messages that provide contests or offerings. Other extras you might consider are easy translation, or use free screen sharing, and easy online scheduling.

Client Showcase.  “Don’t be afraid to tell friends and colleagues about your services.” Networking is not only about telling your services but also helping others sell theirs. You can do this by showcasing clients on your website regularly.

Social Platforms. “How are you “screaming” about your business?” The use of Facebook, or other social platforms like Twitter, help you get the word out about your business. Spend just a few minutes each day and keep the flow of information consistent.

Traffic and Responses. “Be Persistent” When first starting a CPA website or even Pay-Per-Click campaign, you want results immediately. Responses to these take time but, if you are persistent and stick with marketing, then it pays off.

Client Testimonials. “Advertise Your Popularity” When you have a client who has great things to say about your firm, capture that as a testimonial. You can then show that testimonial on your CPA website. These types of testimonials are a great way to “advertise your popularity” and help in marketing your CPA firm.

What types of marketing tips have you learned from your kids or other unusual places? Send a comment below and share your story with other readers.