Just having a CPA website is no longer enough to improve your business. You need to make your website an engaging place for your current, and potential clients, to visit. When you do, you give reasons for others to talk about your firm. This is the best type of advertising out there, that you have to earn, not buy.

Mind Mapping. There is a great article from accountingweb.com that refreshes the use of Mind Mapping. Mind Mapping is a technique used to find solutions to questions by helping to gently guide, but not control, the flow of brainstorming ideas.

Leverage. Any website hosted by CPA Site Solutions has plenty of content, tools, and helpful information that can help your clients. The next step is to to leverage your clients into a community of participants around your CPA website.

You can use Mind Mapping as a step towards finding unique ways to engage your visitors. Engagement is a way of participating with your website rather than just getting content.

Mind Mapping Brainstorm. You can follow the basic premise (see article above for more exact details). Take out a sheet of paper, put your clients at the center, and think, how can I get clients more involved?

For example, do I have a good way to get feedback from them? Do I actively follow-up on that feedback? Are there ways that I could connect client A to client B and have them both benefit?

Write the ideas down and then keep the paper next to you. Make yourself notice the paper throughout the day and more ideas are bound to appear. Below is a primer for how to think about client participation on your website.

Online Community. Here is an example. In general people like to feel special or that they are a part of something, not just a customer. You can do this with your website by using some of the online tools like, for example, adding comments to your blog.

The more people can interact with your accounting website, the more it becomes something they use rather than just visiting. When they engage with you and other users of your website, they are part of an online community.

Online Communities Make People Feel Connected

Your CPA Website. Take a look at your current accounting website. How could you socially engage them more in your firm? By answering these questions, and incorporating them, you make your website more of a destination.

More Ideas. If you have a CPA website hosted by CPA Site Solutions, you could talk to your account manager. If you know what you want, the account manager may be able to inform you on how to do it.

You can create an online community around your CPA website. Your firm can be part of your clients conversations. Those social conversations are worth more for advertising than you can ever get through traditional means.

Have your own experience to share involving Mind Mapping or creating an online community? Send a comment below and share with other readers.

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