A previous post talks about helping to establish your CPA firm’s online image. One of the tools used for this is Facebook. Here are some fun and helpful guides for using Facebook.

New Silverlight Facebook. Microsoft has come out with a great application that works independently from your browser with Facebook. The application uses Silverlight and, if you are used to logging in directly to Facebook, enhances the visual experience ten fold.

Free Download. You can go here to download the application. You first have to download and install Silverlight if you don’t already have it. You then come back to the same link and finish the process.

You link into Facebook and can then access it anytime by starting the application instead of going to your browser. The appearance is not only a lot more appealing but it is easier to keep track of what you are doing.

Understand Settings. If you use Facebook at all, displayed on your CPA website or just personally, you should take the time to understand privacy settings. By doing this you have much more control over who sees what. This becomes important as you might end up blending private and business with unintended consequences.

Promote Your Blog. Any website with CPA Site Solutions can have a blog directly on their website. You can link directly to your CPA website blog from Facebook by editing your profile with the hyperlink.

Facebook makes changes on a regular basis to what you can do with your settings. Facebook is usually pretty good about notifying users of the changes but it is good to keep checking news or back on the help page.

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