When you have an accounting website hosted by CPA Site Solutions, you have access to an easy to use Email Marketing System. As a previous post explains, there are ways to use the power behind the newsletters. Here are specific tips on using the Email Marketing System to help market your next CPA Seminar.
Create a Campaign. As detailed in the help section for the Email Marketing System, the first thing to do is create a campaign. Your new campaigns should be specific for each seminar you are running.
Email Marketing System
Attach Messages. You can then attach messages to the campaign. These messages can go to your regular subscribers letting them know about the new seminar and how to sign up.
Seminar Communication. As you start running the seminar, you can include messages specific to those who signed up. The first might welcome and thank them for signing up for the seminar.
You can then send reminder messages as you get closer to the seminar date. You might include details on what to expect and some of the logistics of how the seminar works if this is their first time attending. You can then send them a follow-up message when the seminar is over, thanking them for attending and elicit feedback via Survey Monkey.
Not everyone might be able to attend in your area. For those that can’t you can run seminars remotely if you need to using a free online presentation tool. You can help those attending follow along by using a free slide presenter to share the information.
You can use free online quizzes to help firm up what they should take away. You can either run the quiz during or after the seminar. Running the quiz during, if it is short, has the added benefit of stimulating conversation and making people feel more comfortable about asking questions.
Seminars are one of the key ways your firm can advertise your services and help bring in additional revenue for your firm.
Do you run seminars on a regular basis? Have some of your own ideas on how to run seminars smoothly? Send a comment and share with other readers your own experiences.
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