Give others reasons to talk about your CPA website and your firm becomes a natural part of conversation. Potential clients come from these impromptu conversations all of the time, it is a true case of social marketing. Here are three ways to keep talk about you and your firm alive.
Helpful Information. Most important, of course, is content full of helpful information that potential clients can use. Any accounting website hosted by CPA Site Solutions has plenty of content available. Including your own fresh and unique content, such as a blog, is an important part of this process.
Fun Widgets. You can add some fun elements such as the Free Debt Clock that you can see at the bottom of this blog post. You can also add a fun online poll or create a unique signature. Keep on the lookout for other fun ways to draw humor or light interest to your accounting website.
Client Spotlights
Showcasing Clients. Another way to have your website, and ultimately your firm, talked about is by showcasing your clients. A great example of this comes from the client spotlight page from Rhodes, Young, Black and Duncan.
Their firm has set up a regularly changing spotlight page and then an archive of previous client spotlights. Doing this is not only helpful for the client, but gets people within different social venues, talking about your firm.
When you can get your clients talking about you and your firm to their friends, then you are advertising. This form of advertising is in a way that is stronger and more effective than any traditional methods available.
Remember the next time you are reading a blog, including this one, you might take some time to offer helpful comments. Not only is it fun to do, but grants some search engine benefits as well.
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