Make Sure Your Firm Can Be Found
A previous post highlights the search engine benefits from that fresh content. Once you have a blog you can then submit it to certain blog directories as another way to get more readers and possibly clients.
Blog Directories. Blog directories are where people can go to find interesting blogs to read. Think of it like a directory of specialized online magazine articles.
Blog directories are usually displayed by subject categories. Interested in reading about accounting? Look under the Business section and then the sub category of Accounting and there is a listing of blogs specifically written with tips and news. You want your CPA firm’s blog listed here.
Looking For Answers. People on the web are continually looking for answers to questions. These are often found on forums but another source are in tips and news spread by blogs. The key is to become a trusted source of answers to accounting and tax questions.
Advertising. Blog directories are a great way to advertise your blog and therefore your CPA firm. This becomes another way to stream traffic to your site and possibly convert a reader into a client.
Get Listed. You want to get listed in multiple directories that are worth your effort. Search Engine Journal has a list of 20 essential blog directories to consider getting listed on.
Some of the Blog Directories are easier than others to get listed on and you want to make sure that you follow their guidelines. The most common guideline is to have a current blog that has some past content.
Update Blog Regularly. Most important is to commit to updating your blog on a regular basis. You need your readers trust that when they check your blog you have new content. Otherwise they just stop looking and it is hard to gain back readers.
Having a blog is another step in making sure your CPA website is a destination for people searching for answers. One way to do this is through your blog and having that blog listed in popular Blog Directories.
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CPA Websites Blog
How do you get a blog on your website.
There is a great tutorial on how to add a blog to your CPA website. Basically you are adding the blog page to your website from the list of pages available. After you add the blog you might be interesting in submitting your blog to directories or adding a comments box. Thanks for commenting!